Bob Luddy’s Effectuation Process Diagram

In our podcast episode on Entrepreneurial Specialization, Bob Luddy explains his path to entrepreneurship in detail, and uses the “Effectuation” model as a lens to describe the start of his entrepreneurial career.

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Effectuation is a theory of entrepreneurship that starts with self-identity and self-resourcing. The “problem to be solved” emerges later in the process. The diagrammed tool we created is designed to help you understand the steps of the Effectuation process and how it might be applied to thinking about your own entrepreneurial business, using Bob Luddy’s path to entrepreneurship as an example.

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 Download Bob Luddy’s Effectuation Process.pdf (101KB)