High Return On Emotional Investment

What Level Of Return Are You Providing To Your Customers On Their Emotional Investment?

Businesses aim to develop a positive feeling in their customers, the expectation of an enjoyable and satisfying experience. That’s a big emotional investment on their part. The return on that investment must be high.

E4B Podcast Cover for Episode #175 Featuring Curt Carlson

175. Curt Carlson: Value Creation as a Life Skill

Curt Carlson has devoted his life to value creation and innovation — VC&I as he sometimes characterizes it. He has been CEO of SRI, a “pure innovation” company where the business model was to create important new innovations that positively impacted the lives of many people. He talks to Economics For Business about value creation and innovation as a life skill.