Articles

I believe that the truly just society – and the one that serves all its members best – is the one that encourages and supports the creativity, imagination, and freedom of its entrepreneurs. You’ll find some important support for this thinking in topics I’ve been writing about lately.

Epic Calling Of The Entrepreneur

The Epic Calling Of The Entrepreneur.

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Many of us feel the pull of contributing to something “bigger…
Marketing

Thinking About Reducing Marketing and Advertising During This Down Economy? Perhaps You Should Think Again.

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These are interesting times for sure, with many small and large companies making hasty decisions to cut back and, in many cases, to cut out of their budget, the most competitive market tool - advertising. Companies that are in survival mode should not decrease their advertising spend in the short run.

Value-In-Experience Is The New Way That Firms See Potential For Value For Their Customers.

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Firms who follow the Austrian Business Model framework are focused…

Your Value Proposition Language Is Your Customer Commitment And Your Company Culture.

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Peter Drucker is famous for, among many other pieces of business…

The Importance Of Behavioral Data: It Is Not What Customers Say, It Is What They Do.

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It is preposterous to assume what customers say is more important…

Why All CEO’s Can Benefit From A Familiarity With The Austrian Business Model.

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For our Economics For Business initiative, we have adopted the…