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What attributes do great entrepreneurs have? An entrepreneur plays the role of identifying a need, imagining a future where that need is met, and taking action to assemble the right resources to …
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In our podcast episode, The Role Of The Entrepreneur, Peter Klein presents us with the idea of Entrepreneurial Empathy - the notion that entrepreneurs can get into the customer’s mind, understand and …
In our podcast episode on Entrepreneurial Specialization, Bob Luddy explains his path to entrepreneurship in detail, and uses the "Effectuation" model as a lens to describe the start of his …
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In our podcast episode, The Role Of The Entrepreneur, Per Bylund stresses the importance of starting the entrepreneurial process with the customer in mind. There are many techniques to help you …
The Use Of Terminal And Instrumental Values In Understanding Consumer Motivations. Economists know that consumers make purchase decisions in the context of their subjectively held values. Each …
What is the Means-End Chain Tool and How Should You Use It? Economic principles can be used in business through applications that we refer to as tools. The Means-End Chain tool is an example of a …
