Entrepreneurial Strategy, Tools, and Philosophy Rooted in Austrian Economics
A series of video courses with downloadable tools to help you conceive, plan, execute and grow your business. Ready, Set, Go, Grow!
What attributes do great entrepreneurs have? An entrepreneur plays the role of identifying a need, imagining a future where that need is met, and taking action to assemble the right resources to …
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In our podcast episode, The Role Of The Entrepreneur, Peter Klein presents us with the idea of Entrepreneurial Empathy - the notion that entrepreneurs can get into the customer’s mind, understand and …
In our podcast episode on Entrepreneurial Specialization, Bob Luddy explains his path to entrepreneurship in detail, and uses the "Effectuation" model as a lens to describe the start of his …
Continue Reading about Bob Luddy’s Effectuation Process Diagram →
In our podcast episode, The Role Of The Entrepreneur, Per Bylund stresses the importance of starting the entrepreneurial process with the customer in mind. There are many techniques to help you …
The Use Of Terminal And Instrumental Values In Understanding Consumer Motivations. Economists know that consumers make purchase decisions in the context of their subjectively held values. Each …
What is the Means-End Chain Tool and How Should You Use It? Economic principles can be used in business through applications that we refer to as tools. The Means-End Chain tool is an example of a …
