In the current business era, there’s a lot that seems mandatory: using quantitative methods of strategy and planning, following documented IT-enabled processes, organizing fixed structures that can be …
The Value Creators Podcast Episode #9. Mark Packard on Subjectivism
At the Value Creators, we favor a much different business model than the one that’s traditionally taught in business school. Our model focuses on value, understanding that value is experienced by …
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The Value Creators Podcast Episode #8. Peter Lewin on Capital Value
In this episode, Peter Lewin, Professor of Economics in the Naveen Jindal School of Management at the University of Texas at Dallas, talks about capital, defining it, understanding it, optimizing it, …
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In Business, Aim At Benefits Not Goals.
The beauty of Austrian economics is that it can understand the joy of an individual successfully making a sale as well as the computation of GDP, and the despair of losing a job as well as the …
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The Value Creators Podcast Episode #7. Hermann Simon: Hidden Champions Of Value Creation
The vast majority of businesses – the very backbone of the economic system – are derogatorily defined as small and medium enterprises by government statisticians. A better mental model is that they …
The Value Creators Podcast Episode #6. Kevin Roy: How To Stay In The Lead In The Adaptive System Of Digital Marketing
Continuous change is a feature of the adaptive entrepreneurial model of value creation. Digital marketing is a perfect illustration. By definition, it’s a field characterized by feedback loops and the …


