A nation has lost its way. On July 13, 2012, in a political campaign speech in Roanoke, Virginia, United States President Barack Obama uttered the sentence: "If you've got a business—you didn't build …
45. 2019 In Review: Four Principles Of Austrian Economics You Can Usefully Apply To Your Business
In an attenuated Christmas Eve podcast, we highlighted four of the useful principles we covered during 2019.Principle 1: Customer Sovereignty – Which Means Putting Your Customer First. The …
44. Mark Packard on The Value Learning Process
Entrepreneurs are redrawing the Customer Journey Map. Based on the latest knowledge from both economics and neuroscience, Dr. Mark Packard explains the five stages of the Value Learning Process on …
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39 Rick Rule: Deep Understanding of Markets Opens a Pathway to Entrepreneurial Leadership
Rick Rule is CEO at Sprott US Holdings. His lifetime focus on natural resources finance enabled him to carve a unique pathway to entrepreneurial success. Like many entrepreneurial journeys, Rick’s had …
31. Per Bylund on Big Data vs. Big Ideas
Wouldn’t it be nice to predict the future? It’s tempting to reach for the analytical tools and big data sets that are newly available and for which big claims are made regarding their predictive …
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30. Trini Amador on Brand Building
In Austrian Capital Theory, Brands are valuable financial assets. Brands are architected in response to the subjective value preferences of consumers, and the more accurate the responsiveness, the …