35. Chris Wilton’s Recipe for Success
Is there a recipe for entrepreneurial success? Chris Wilton has established a successful and growing catering business, and the recipe he developed has some ingredients that every entrepreneur can utilize.
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34. Peter Klein on Pricing
Pricing is fundamental to business success – to generating transactions, to cash flow and to profitable operations. There’s a lot of uncertainty for entrepreneurs in the pricing process, and economics is a good source of clarity.
33. Isabel Aneyba: Listening From the Heart and the Techniques of Empathy
Isabel Aneyba, an expert in the techniques of empathic diagnosis that yield the understanding of the mind of the customer, shares these practical techniques — and her success in starting and growing a customer research company.
32. James Beardsley: Seeing the Business World More Clearly
James Beardsley owns and runs a law practice. He decided from the outset that he would run it like a business — not all lawyers do — and, once he had discovered Austrian Economics, he saw more clearly how to succeed in reaching his goal.
31. Per Bylund on Big Data vs. Big Ideas
Wouldn’t it be nice to predict the future? It’s tempting to reach for the analytical tools and big data sets that are newly available and for which big claims are made regarding their predictive capabilities. For entrepreneurs, small businesses and corporate innovation teams, rich qualitative data are far more relevant and collecting these data is far more productive. By this we mean talking to customers and potential customers, observing behaviors rather than collecting clickstream data, and immersing yourself in the unpredictable subjectivity of the consumer.
30. Trini Amador on Brand Building
Every entrepreneurial firm can be a brand owner. In the next episode of Economics For Entrepreneurs podcast, we describe in detail a process for building strong brands – capable of delivering faster, longer, more reliable and less volatile cash flows for brand owners.