What if we had a President whose brand was built around the promise of being the best person he could, and helping all Americans to be the most productive they could be, and helping the country to achieve peak performance, focusing on the most important contributory factors and eschewing the political distractions that get in the way? What if any politician were to build such a brand and make such a commitment? It would be nice if one of them read Tom Brady’s book and reflected on the difference between personal peak performance and political performance.