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The Subjective Value Cycle

How should you think about the different stages of Value Facilitation? On a recent podcast episode with Per Bylund, we discussed the notion of subjective value and its importance in business development. We created the following infographic to help entrepreneurs gain a better understanding of the process. Check it out below or click here download […]

12. Lisa Stevenson on Organizational Psychology And The Entrepreneurial Personality

In our ongoing project to build a solid bridge between the theory and practice of entrepreneurship, we explored the connection between organizational psychology and the entrepreneurial personality. Lisa Stevenson studied I/O Psych as an undergrad, in connection with business courses, and became fascinated with it. I/O Psych is shorthand for Industrial and Organizational Psychology – […]

Is There A Philosophy Of Entrepreneurship? Yes, There Most Certainly Is. It Starts With Ethics.

Mainstream economics today does not believe in ethics, or does not count ethics as a part of its program. Instead, it is based on the concept of “rationality”, asserting that both individual human action and economic policy at the government level are determined by mathematical calculations and valuations of costs and benefits. Specifically, the ends […]

11. Per Bylund – What Is Competition?

How should entrepreneurs think about the economic concept of competition? Is there anything to learn? Is thinking about the concept useful for entrepreneurs running businesses? We asked Per Bylund to steer us through this thicket. Show Notes In mainstream economic theory, competition occurs between producers or suppliers of commodities. The good is pre-defined and undifferentiated, […]

The Lean Startup Canvas

Strategy tools can be useful to help structure thinking and help you to be sure not to have overlooked some element you should have considered. The Lean Startup Canvas helps aspiring entrepreneurs learn how to create a business by starting with a focus on the value they can create for specific consumers. We’ve re-created a […]