One of the most helpful insights of Austrian economics for business is the understanding of uncertainty. To complete a sale to a customer is to take that customer on a journey from high uncertainty to …
204. Mark Schaefer: Belonging To The Brand — The Business Case For Building a Community Around Your Business
In economics, production and marketing are not separate concepts. Production responds to customers’ needs and marketing is the expression of those needs inside the firm. The entire customer-facing …
The True Story Of Capitalism.
Many people today are skeptical about capitalism. Suspicious of it. In some cases, downright hostile. These people believe - or have been led by others to believe - that capitalism is bad for society …
203. Angie Morgan Witkowski: How To Win With Risk
The concept of risk provides us with an excellent opportunity to bridge between formal economic theory and personal business experience. Economics provides us with rigorous understanding of risk and …
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No businesses are “small”. They’re all productive nodes in a tightly connected knowledge-building value-creating network.
There are roughly 32 million businesses in the US, of which 99.9% are what the government calls “small”. This classification of business accounts for about half of GDP and of total employment (making …
202. Murray Sabrin: Financing Health Care
Entrepreneurial business solutions can lead to better outcomes in every economic endeavor. In the field of medical care, entrepreneurship has been hampered by non-market arrangements. There’s some …
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