The Economics for Business Podcast

A podcast based on the winning principle that entrepreneurs need only know the laws of economics plus the minds of customers. After that, apply your imagination.

187. Per Bylund: The Austrian School Approach to Business versus the Business School Approach

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Business is a form of applied economics. Its purpose is to make people’s lives better. Profit is the signal from society that business is doing a good job in the customer’s estimation.

186. Jared Wall: How a Courageous Entrepreneur Enters a Formative Market

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How do new markets form? When consumers change their tastes and preferences and behaviors, how are the markets to serve them activated? The markets don’t yet exist — entrepreneurial action is required to create them.

185. Jessica Fialkovich On The Business Of Selling Businesses

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Every business should have an exit plan in mind from Day 1. Why? Because it’s impossible to control the timing of an exit or the changes in circumstances that might precipitate it.

184. Rick West: When B2B Goes Click-To-Cart

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Do the principles of customer value generation that we espouse in our Economics For Business program apply equally for both B2C and B2B businesses? The answer is emphatically yes.

183. Ahmed Elsamadisi: The Stories Data Can Tell Us If We Ask The Right Questions

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make decisions? Data certainly don’t make decisions, nor do analytics, nor do the computers they run on. Human begins make decisions — the human factor is crucial.

182. Gordon Miller: What’s Your Absorptive Capacity for User-Generated Innovation?

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It’s often the case that lead users — the most sophisticated, committed, and energetic users — are an excellent source of innovation ideas.

181. Brian Rivera on the Flow System

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The traditional approaches to the structure and management of firms are becoming barriers to customer value

180. Raushan Gross On the Newly Emerging And Newly Enabling Institutions Of Entrepreneurship

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Entrepreneurship today is a movement, a welling-up of new economic creativity, combined with a great desire for economic freedom and the joys of self-reliance and discovery.
E4B Podcast Cover for Episode #178 Featuring Mark Packard

179. Mark Packard On Entrepreneurial Valuation, Part 2: How Entrepreneurs Create Value

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How do entrepreneurs and executives apply that theory to create customers, delight them, and grow strong brands and businesses?
E4B Podcast Cover for Episode #178 Featuring Mark Packard

178. Mark Packard On Entrepreneurial Valuation, Part 1: Value Learning

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Getting into the minds of customers is the universal need of everyone in business. A new book by Mark Packard, Entrepreneurial Valuation, provides a new understanding of how customers identify value in the constant, never-ending flow of the value learning cycle.
E4B Podcast Cover for Episode #177 Featuring Mark McGrath

177. Mark McGrath On After-Action Reviews

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The business-as-a-flow orientation embraces continuous adaptive change within the firm. Traditional slow-motion control mechanisms like strategy and planning are no longer appropriate. The new toolkit that entrepreneurs are developing includes the after action review (AAR), a learning tool rather than a misguided attempt at predictive control.  
E4B Podcast Cover for Episode #176 Featuring Peter Lewin and Steven Phelan

176. Peter Lewin and Steven Phelan: How Do Entrepreneurs Calculate Economic Value Added? Subjectively.

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At the core of the entrepreneurial orientation that is the engine of vibrant, growing, value-creating, customer-first businesses, we find the principles of subjectivism and subjective value.