You need two types of knowledge to succeed in the business world: specialized technical knowledge and deep customer knowledge. This will allow you to create uniquely valued experiences tailored to …
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The Value Creators Podcast Episode #2. John M. Jennings: Mental Models Are The Uncertainty Solution
In a complex world full of uncertainty, all businesspeople and entrepreneurs can draw guidance from shared mental models that help us make better choices. John M. Jennings took this advice to heart …
Entrepreneurship: The most important – and misunderstood – economic function for all businesses.
Entrepreneurship is often misunderstood as starting a new business from scratch, or sometimes as owning and operating a so-called small business. Entrepreneurship is not usually understood by most …
214. Professor Shawn Ritenour: The Vital Role Of The Entrepreneur In Economic Development
Entrepreneurship is well-defined in economics, and well-recognized as the engine that drives economic growth. That means people enjoying greater well-being, including but not limited to material …
213. Sharekh Shaikh On The Digital Revolution In Market Research
Market research is a tool for gathering data about customers and consumers that businesses hope will lead to insights about their behaviors and preferences that can be translated into innovation, …
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212. Graceann Bennett: Brands Are Value-Generating Assets, Marketing Is Just Tactics
Peter Drucker famously identified the only two value-generating functions of the firm as innovation and marketing. We propose to differentiate brand building (or branding) from marketing, especially …