Entrepreneurship is well-defined in economics, and well-recognized as the engine that drives economic growth. That means people enjoying greater well-being, including but not limited to material …
213. Sharekh Shaikh On The Digital Revolution In Market Research
Market research is a tool for gathering data about customers and consumers that businesses hope will lead to insights about their behaviors and preferences that can be translated into innovation, …
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212. Graceann Bennett: Brands Are Value-Generating Assets, Marketing Is Just Tactics
Peter Drucker famously identified the only two value-generating functions of the firm as innovation and marketing. We propose to differentiate brand building (or branding) from marketing, especially …
211. Jeff Grogg: Building The New Production Structure Of Entrepreneurial Capitalism
t’s time to re-imagine how entrepreneurs bring their innovative value propositions to market at the appropriate scale to meet the important needs of millions of people. The new way of thinking is for …
210. Steven Blustein: A New Structure Of Production—The Plug-in Entrepreneurial Network
A lot economic thinking about the structure of production and entrepreneurs’ challenges in the assembly of resources can be revised in the 21st Century. There are networks of value-driving resources …
Empowerment Through Entrepreneurship.
2020 witnessed small businesses across the country struggling to adapt and survive during the government-imposed pandemic lockdowns. And while some were able to pivot their services and business model …
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