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Episode #71. Entrepreneurship in Times of Uncertainty: Navigating Policy Chaos, Uncertainty and the Market Process With Jeremy Vesta

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How should entrepreneurs act when uncertainty is everywhere—from volatile markets to chaotic policies and global instability?

In this episode of the Value Creators Podcast, Jeremy Vesta helps us explore the role of entrepreneurship in uncertain times, including those caused by the chaos of government intervention and policy chaos. Building on insights from Austrian economics, this conversation dives into how entrepreneurs manage uncertainty, make decisions when the future is unknowable, and why markets remain powerful discovery processes even in chaos.

Key insights include:

  • Why policy instability amplifies uncertainty and raises the cost of investment.

  • Entrepreneurs don’t try to eliminate uncertainty but act decisively in spite of it.

  • Why markets thrive as discovery mechanisms precisely because no one knows the outcome.

This episode is a guide for business leaders and entrepreneurs on finding clarity in uncertainty, acting with confidence, and creating value when the future can’t be predicted.

 

Resources:

 

➡️ Learn What They Didn’t Teach You In Business School: The Value Creators Online Business Course

 

Learn more about Curally

 

Connect with Jeremy Vesta on LinkedIn

 

Connect with Hunter Hastings on LinkedIn

 

Subscribe to The Value Creators on Substack

 

Knowledge Capsule

 

1. Uncertainty Is the Entrepreneur’s Environment

  • Entrepreneurs never experience certainty; the future is inherently unknowable.

  • Risk and uncertainty aren’t barriers—they are the conditions of entrepreneurship.

  • The role of the entrepreneur is to act despite incomplete information.

2. Policy Chaos Raises Costs

  • Unstable policies introduce uncertainty and create new barriers to action, making investments more costly.

  • Policy unpredictability forces entrepreneurs to hedge or slow down.

  • The result is often a lower rate of investment and slower growth.

3. Risk vs. Uncertainty

  • Risk is measurable; uncertainty is not.

  • Entrepreneurs thrive in uncertainty by experimenting and adapting.

  • The distinction is central to Austrian economics and economic decision-making.

4. Entrepreneurs Discover, They Don’t Predict

  • The future cannot be forecasted with precision.

  • Entrepreneurs test, explore, and learn through market feedback.

  • Discovery is ongoing, not a one-time prediction.

5. The Market as a Discovery Process

  • Markets work precisely because outcomes are not predetermined.

  • Entrepreneurs compete to discover new, valuable ways to serve customers.

  • Prices and consumer responses guide the process of discovery.

6. Action Is More Important than Analysis

  • Endless planning cannot eliminate uncertainty.

  • Progress comes from acting, testing, and iterating in real time.

  • Speed of action can be more valuable than perfect foresight.

7. Capital Allocation Requires Courage

  • Investors and entrepreneurs must commit resources despite uncertainty.

  • Capital is always deployed with uncertain outcomes — courage is part of entrepreneurship.

  • Failures are necessary feedback loops in resource allocation.

8. Policy Instability Creates Fragile Environments

  • Sudden regulatory changes undermine long-term planning.

  • Entrepreneurs must stay flexible to adapt to shifting frameworks.

  • Stability enables lower costs and more confident investment.

9. Uncertainty Cannot Be Removed

  • Attempts to engineer certainty (through models or policies) fail.

  • Uncertainty is fundamental and irreducible.

  • Resilience comes from embracing it, not denying it.

10. Decision-Making Is Contextual

  • Each entrepreneur faces unique circumstances.

  • Local knowledge and context matter more than abstract models.

  • Decisions must be rooted in specific environments and times.

11. Entrepreneurship as a Human Function

  • Human imagination and judgment are irreplaceable in uncertainty.

  • Machines or models cannot substitute entrepreneurial vision.

  • Empathy and creativity remain at the core of entrepreneurial action..

12. The Role of Resilience in Value Creation

  • Resilient entrepreneurs see uncertainty as opportunity.

  • Iteration and adaptability allow businesses to endure.

  • Long-term value comes from navigating—not escaping—uncertainty.

  • If an action fails or a barrier gets in the way, always know the next best choice of action – and take it.

The Value Creators Podcast Episode #70. Will Today’s Students Redefine Entrepreneurship? AI, Agency, and New Roles: A Conversation With Raushan Gross

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AI is now at the leading edge of value creation, where creativity, innovation and new business thinking will exercise great leverage. Entrepreneurs – and especially young entrepreneurs unburdened with the baggage of old business models – will lead the value creation revolution. 

Dr. Raushan Gross is a professor, author, and expert in AI, in business systems, and in entrepreneurship, all of which he is teaching to students in preparing them to enter a rapidly evolving marketplace. With Hunter Hastings, he explores how AI can empower these young entrepreneurs, and why agency—not technology—is the driver of progress, especially for new startups and small businesses who embrace technology and automation without losing their human advantage.

Dr. Gross shares how entrepreneurial thinking must evolve in a world of predictive algorithms, and how leaders can build businesses that remain adaptive, authentic, and focused on value creation.

Key insights include:

  • Why entrepreneurs must focus on agency over automation—and how to stay proactive in a reactive world.
  • How small businesses can leverage AI as a strategic collaborator, not just a productivity tool.
  • Why the new economic advantage isn’t size, but speed, flexibility, and intentionality.

If you want to lead with clarity in an AI-enabled world, this episode offers the mindset shift and tools to help you do it.

Resources:

Raushan Gross AI Articles Archive

➡️ Learn What They Didn’t Teach You In Business School: The Value Creators Online Business Course

Connect with Hunter Hastings on LinkedIn

Subscribe to The Value Creators on Substack

Knowledge Capsule

1. Agency Is the Core Entrepreneurial Advantage

  • Professor Gross’s message to entrepreneurs: Don’t  fear AI—focus on preserving and expanding your own agency.
  • Agency means the power to choose, to act, and to innovate intentionally.
  • Automation can be powerful only when paired with human direction.

2. Technology Is a Tool—Not a Replacement for Thought

  • Entrepreneurs must view AI as a collaborator, not a substitute.
  • Critical thinking and vision remain irreplaceable assets.
  • Tools should enhance decision-making, not dictate it.

3. The New Edge Is Speed, Adaptation, and Flexibility

  • Large enterprises move slowly; entrepreneurs can learn and pivot faster – it’s the ultimate advantage.
  • Small businesses that adopt AI intentionally gain a competitive edge.
  • Advantage now lies in responsiveness, not scale.

4. Predictive Systems Can Reinforce Old Biases

  • AI tools trained on outdated data may replicate legacy thinking.
  • Entrepreneurs must challenge assumptions, not automate them.
  • Intentional input leads to more valuable outcomes.

5. Entrepreneurship Requires Systems Thinking

  • Business owners must think in systems, not isolated tasks.
  • AI can help visualize and improve those systems.
  • Strategic automation happens at the systems level.

6. AI Literacy Will Define Future Business Success

  • Entrepreneurs need fluency in AI to use it responsibly. Fluency comes from experience: practice, practice, practice.
  • Literacy includes knowing limitations, risks, and opportunities.
  • This doesn’t require coding—just clear conceptual understanding.

7. AI Can Unlock New Levels of Customer Insight

  • Data-driven tools can help anticipate needs and personalize service.
  • But value comes from how entrepreneurs apply the insight.
  • Empathy + analytics = human-centered advantage.

8. Intentionality Beats Automation

  • Blind automation creates detachment and risk.
  • Entrepreneurs should deploy AI with clear objectives and constraints.
  • Design determines whether AI empowers or alienates.

9. Decision-Making Remains a Human Function

  • AI assists, but it doesn’t replace context, judgment, or nuance.
  • Leaders must remain accountable for the choices made.
  • The ultimate value creator is the human who wields the tool.

10. Entrepreneurial Education Must Evolve

  • Current business education is rigidly based on old models that have been superseded.
  • New teaching frameworks must incorporate digital fluency and ethics.
  • Future entrepreneurs will need systems awareness and AI navigation skills.
  • Learning must combine theory, tools, and lived experimentation.

11. AI Will Not Equalize—It Will Amplify Differences

  • Businesses that use AI strategically will accelerate.
  • Those who ignore it risk falling behind.
  • The gap will widen between the adaptive and the passive.

12. Value Creation Is Still the Ultimate Goal

  • Regardless of tools or trends, entrepreneurs exist to create value.
  • AI is only useful to the extent that it enables better outcomes.
  • The human intention behind the tool is what matters most.

The Value Creators Podcast Episode #66. Financing the Future: Private Debt, Capital Access, and Entrepreneurial Lending Innovation with Dave Kotter

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What does it take to unlock capital in a system full of red tape, landmines, and outdated institutions? In this episode of The Value Creators Podcast, Hunter Hastings is joined by Dave Kotter, CEO of Integrity Capital and founder of the Hybrid Debt Fund. Dave pulls back the curtain on commercial real estate financing, innovative lending structures, and how technology—especially AI—is transforming capital flows.

From high-net-worth investors to B2B borrowers, Kotter explains why relationships are the key product, not interest rates. He shares how Integrity Capital designs financing that works for the future—faster, more flexible, and centered on the entrepreneur.

Key insights include:

  • How to unlock capital through advisory-based lending models
  • How debt innovation is reshaping the role of banks
  • How AI, alternative platforms, and decentralization are democratizing investment

Whether you’re raising funds, deploying capital, or building a financing venture, this is an essential guide to value creation in the modern financial ecosystem.

Resources:

➡️ Learn What They Didn’t Teach You In Business School: The Value Creators Online Business Course

Learn more about Integrity Capital

Learn more about Hybrid Debt Fund

Connect with Dave Kotter on LinkedIn

Connect with Hunter Hastings on LinkedIn

Subscribe to The Value Creators on Substack

Knowledge Capsule

1. Capital Access Is a Value Creation Lever

  • Entrepreneurs seeking debt capital often default to banks without exploring better options.
  • Integrity Capital serves entrepreneurs as a centralized access point to those other smarter lending options.
  • This advisory lending service opens doors that would otherwise remain closed.

2. Simplicity Wins in a Complex World

  • Commercial real estate financing is filled with nuance and variation.
  • Kotter’s mission is to reduce friction through clarity and experience.
  • Strategic simplicity earns client trust and facilitates execution speed.

3. Value Creation Starts with Proactive Structuring

  • Most loans fail because risks weren’t properly anticipated upfront.
  • Kotter’s team identifies “landmines” before they explode.
  • Strategic foresight turns complexity into competitive advantage.

4. Valuation Is a Deal-Maker—or Breaker

  • Appraisal mismatches can kill a deal.
  • Integrity Capital works with clients to prepare valid valuation narratives.
  • Micro-market realities must guide macro-level assumptions.

5. Every Deal Is Personal and Hyper-Customized

  • There’s no “one-size-fits-all” in real estate lending.
  • Institutional wisdom—developed through experience—adds unseen value.
  • Success depends on seeing what others miss.

6. Hybrid Debt: The Best of Debt and Equity

  • The Hybrid Debt Fund offers higher leverage with equity-like upside.
  • Borrowers can avoid raising excess equity while keeping control.
  • Investors gain steady returns with participation in profits.

7. Relationships Are the Real Product

  • Deals succeed or fail based on people, not just terms.
  • Kotter emphasizes matching the right people to the right capital.
  • The role of facilitator is as much human as financial.

8. AI Is Transforming Underwriting and Efficiency

  • AI tools speed up due diligence and eliminate bottlenecks.
  • Kotter’s team built proprietary AI systems to rate deals in minutes.
  • Automation reduces overhead while improving response time.

9. Innovation in Financial Services Is Just Beginning

  • Antiquated processes like SBA lending are ripe for disruption.
  • Fintech is democratizing investment and removing gatekeepers.
  • Custom-built tools challenge legacy institutions to evolve or lose relevance.

10. Rolling Recession Demands Adaptive Strategy

  • Kotter sees today’s market as a “rolling recession,” not a binary one.
  • Cycles are inevitable—resilience comes from reflection and realignment.
  • Hard times are opportunities for relationship-building and innovation.

11. Democratization of Capital Is Accelerating

  • Access to alternative investments is no longer exclusive to elites.
  • Technology allows individuals to participate with as little as $25K.
  • Legacy institutions face existential pressure from agile upstarts.

12. Strategy Must Precede Technology

  • Tools like AI and CRMs must follow clear strategic intent.
  • Executives must define needs before adopting solutions.
  • Discernment—not shiny software—is the real competitive edge. The human factor remains the most important.

The Value Creators Podcast Episode #65. The Inner Excellence Of Entrepreneurial Leaders: Performance, Presence, and Purpose with Jim Murphy

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Entrepreneurial leaders are focused on value for others, especially customers and colleagues. They deliver through innovation, which is the implementation of a better future for those customers and colleagues. This outer-directed focus must start from a place of trust, clarity, and purpose. A place Jim Murphy calls Inner Excellence.

Jim Murphy is a high-performance coach and author of Inner Excellence. Drawing from his years coaching elite athletes, Jim shares the spiritual and mental tools that allow leaders to transcend fear, train presence, and perform with joy. This is a masterclass in leading from the inside out.

Key insights include:

  • Why your thoughts are not you—and how to gain freedom from them
  • How to surrender control to unlock courage and creativity
  • The business case for training your heart, not just your mind

Inner Excellence isn’t about perfection—it’s about joy. And it starts in the one place most of us avoid: within.

Resources:

➡️ Learn What They Didn’t Teach You In Business School: The Value Creators Online Business Course

Learn more about Jim Murphy and Inner Excellence

Connect with Jim Murphy on LinkedIn

Connect with Hunter Hastings on LinkedIn

Subscribe to The Value Creators on Substack

Knowledge Capsule

1. Inner Excellence Begins with Identity

  • Most people chase results; few build the identity that sustains them.
  • Your greatest performance starts with knowing who you are.
  • Inner excellence focuses on service, not self.

2. You Are Not Your Thoughts

  • Negative thoughts don’t define you—they pass like weather.
  • Learning to separate from thoughts is key to emotional freedom.
  • Awareness creates distance; distance creates clarity.

3. The Ego Is Your Biggest Opponent

  • Ego clings to image, past failures, and fear of rejection.
  • True growth requires surrendering ego to embrace possibility.
  • The more selfless you become, the more fearless you get.

4. Presence Replaces Control

  • Fear lives in the future; presence dissolves it.
  • In the present moment, there’s no fear—only awareness.
  • Success flows from clear, non-judgmental focus.

5. Surrender Is Strength

  • Surrender isn’t giving up—it’s letting go of what limits you.
  • Let go of the “little lollipop” to gain the whole candy store.
  • Surrender clears space for trust, intuition, and energy.

6. Emotional Energy Drives Performance

  • You can’t control outcomes, but you can manage your energy.
  • Every thought and environment influences your internal state.
  • Choose thoughts, words, and inputs that align with truth.

7. Feedback Is Always a Gift

  • Everything is here to teach and help you—if you let it.
  • Inner Excellence reframes every experience as feedback for growth.
  • Daily goal: Learn and grow, no matter the outcome.

8. Practice Builds Self-Mastery

  • Focus is trained by how you speak, think, and breathe.
  • Tools like the “float-up technique” help reset perspective.
  • Repetition—not intensity—creates transformation.

9. Love, Wisdom, and Courage Are Core Pillars

  • Love leads to fearlessness.
  • Wisdom is the unobstructed view of possibility and truth.
  • Courage is the willingness to step into discomfort.

10. Let Go of the Past to Become Someone New

  • Transformation requires letting go of your story and self-image.
  • You can’t reach second base with a foot on first.
  • Growth demands facing what you’ve never wanted to face.

11. Leadership Is Relational Energy

  • The quality of your relationships defines the quality of your life.
  • Self-awareness fuels better communication and trust.
  • Relationship capital is entrepreneurial capital.

12. The Fullest Life Is One of Selfless Actualization

  • Zoe: the Greek concept of “absolute fullness of life.”
  • The path is not fame or control—it’s being fully alive.
  • That begins with surrender, presence, and service.

The Value Creators Podcast Episode #64. Customer Experience Is Everything: A Conversation with Vance Morris

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What makes a business truly stand out in the hyper-competitive challenge to create customer value? It’s not just the product—it’s the experience, and the system that generates and sustains it.

In this episode of The Value Creators Podcast, Hunter Hastings speaks with Vance Morris, former Disney leader and expert in service system design, about why a customer experience system is the most strategic asset in business. From theme parks to high tech to carpet cleaning to consulting, Vance reveals how to create experience systems that delight customers, and drive lasting loyalty.

Key insights include:

  • Why systematization enables—not limits—exceptional service.
  • How systems harness personality, emotion, and consistency to create customer connection.
  • What it means to “plus” every interaction, and how to embed improvement into daily operations.

Whether you’re a small business owner or enterprise leader, this episode offers a masterclass in designing customer experiences that actually mean something—and work effectively.

Resources:

➡️ Learn What They Didn’t Teach You In Business School: The Value Creators Online Business Course

Connect with Vance Morris on LinkedIn

Learn more about Vance Morris

Connect with Hunter Hastings on LinkedIn

Subscribe to The Value Creators on Substack

Knowledge Capsule

1. Customer Experience Begins Where Product Ends

  • Good service is no longer a differentiator—it’s the minimum to compete.
  • Exceptional experiences elevate brands beyond commoditization.
  • Experience excellence means adding personality, care, and consistency.

2. Systematization Creates Freedom to Delight

  • Disney runs on SOPs—systems create consistency and free employees to “wow” guests.
  • When operational tasks become muscle memory, emotional service can flourish.
  • For entrepreneurs, strong systems create the freedom to step away.

3. Plussing: Continuous Improvement as a Discipline

  • Disney’s term “plussing” means always making things better—even small ones.
  • Experience design is iterative: each step can be “plussed” regularly.
  • Improvement ideas often come from frontline staff, not executives.

4. Experience Design Can—and Should—Be Intentional

  • Even packaging a book sale can be turned into a designed experience.
  • Vance created a “Vance in a box” experience to beat Amazon’s default convenience.
  • Thoughtful design creates brand moments customers remember.

5. Personalization Builds Loyalty

  • Customers forgive errors if there’s emotional connection.
  • Vance used stories, newsletters, and even his daughter’s ballet to connect.
  • People buy from people they feel they know.

6. Alarm Systems Prevent Customer Churn

  • Businesses need built-in alerts for declining engagement.
  • CRM systems should flag changes in behavior (e.g., less frequent visits).
  • Follow-up can recover at-risk customers before they leave.

7. Training Enables Consistency

  • SOPs must be practiced—not just handed out.
  • “Practice creates muscle memory, which creates freedom to serve.”
  • Great service requires clear systems, repetition, and buy-in.

8. Empowered Staff Improve the Experience

  • Frontline employees should be included in design and feedback loops.
  • Vance’s Disney story: how busboys improved table turnover with a tabletop organization idea.
  • Listening builds engagement and makes improvements real.

9. Let Personality Into the Process

  • Allowing staff to express themselves creates differentiation.
  • A phone greeting like “The agency that rocks” helps filter the right clients.
  • Great experiences reflect the values and style of the brand.

10. Human Touch Beats AI—Especially in Service

  • Live phone answering is a competitive advantage in an AI-dominated world.
  • Chatbots are efficient, but compassion and connection still matter.
  • The best businesses will blend tech with human warmth.

11. Service Recovery Must Account for Total Cost

  • Fixing a mistake means accounting for all customer costs (time, money, stress).
  • Offering a free repair isn’t enough—make it whole with extras (e.g., loaners, dinners).
  • Recovery is an opportunity to build deeper trust.

12. Implementation Is the Only Way to Profit

  • “You won’t profit unless you implement”—Vance’s core mantra.
  • Pick one idea and act on it; then build momentum.
  • Knowledge without implementation is just entertainment.

The Value Creators Podcast Episode #63. Systems Thinking in Action: Building Community-Of-Passion Based Businesses with Joe Zentmyer

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How do you build a retail business around passion—and scale it successfully? What does it mean to think in systems, not just solve problems?

In this episode of the Value Creators Podcast, Hunter Hastings speaks with serial entrepreneur Joe Zentmyer, founder of Snaggletooth Goby and builder of thriving passion communities—from indoor climbing gyms to tropical fish hobbyists and service ventures. Joe shares how he applies systems thinking, relationship-building, and detail-obsessive iteration to create businesses that endure and expand.

Key insights include:

  • Why systems—not checklists—create scalability and resilience.
  • How community, location, and hospitality converge to generate value.
  • The importance of building teams that thrive in uncertainty and complexity.

This is a hands-on masterclass in entrepreneurial systems design, filled with hard-earned lessons for anyone seeking to grow a values-driven, experience-based business.

Resources:

➡️ Learn What They Didn’t Teach You In Business School: The Value Creators Online Business Course

Connect with Joe Zentmyer on LinkedIn

Learn more about Snaggletooth Goby

Connect with Hunter Hastings on LinkedIn

Subscribe to The Value Creators on Substack

Knowledge Capsule:

1. Systems Thinking Is the Entrepreneur’s Superpower

  • Many founders jump from problem to problem without ever building a system.
  • Systems allow entrepreneurs to step back and let their business run, and not be consumed by it.
  • Joe Zentmyer emphasizes: “If there’s no process, the same problems will keep resurfacing.”

2. A Business Is a Puzzle—And Entrepreneurs Must Love Solving It

  • Joe sees his ventures as complex puzzles with interlocking systems.
  • He thrives on balancing operations, team dynamics, and creative problem solving.
  • Obsession with the system can be productive—if balanced with personal clarity.

3. From Vision to Replication: Systems Enable Scale

  • Each new climbing gym was hard, but systems made replication possible.
  • Over time, Joe built a system for teams to independently manage real estate, construction, launch, and operations.
  • Institutional knowledge—like climbing wall design and layout—became internal IP.

4. Community Is the Core of Passion-Based Businesses

  • Joe builds businesses around passionate identity: “I’m a climber,” “I’m an aquarist.”
  • Authenticity matters—customers want to be around others who feel it.
  • The best engagement comes from shared language, hospitality, and consistency.

5. Location Is Strategy

  • For niche businesses, there’s no McDonald’s-style data formula.
  • Objective factors like foot traffic combine with gut-level assessments like safety, vibe, and accessibility.
  • Joe chose sites near transit to lower costs and serve the community better.

6. Trust-Based Partnerships Enable Growth

  • Success depends on trusted relationships: real estate, contractors, investors.
  • Joe spent years assembling a reliable team across disciplines.
  • Being known for follow-through and fairness makes systems more robust.

7. Creative Problem-Solvers Are Essential

  • Early-stage ventures require improvisation and initiative, not rigid process followers.
  • Hiring for adaptability and curiosity is key during expansion and chaos.
  • “You can’t automate creative problem solving,” says Joe.

8. Marketing Passion Brands Requires Empathy and Simplicity

  • Deep experts often alienate newcomers with insider jargon.
  • Joe partners with generalist marketing firms to maintain accessibility.
  • Marketing must serve both the hardcore enthusiast and the curious beginner.

9. Experience Creates Loyalty

  • Whether climbing or aquarium care, the in-store experience is key.
  • Events, workshops, and personalized advice bind people to the brand.
  • Customers remember how they felt—and that memory drives retention.

10. Recurring Revenue Is the Engine

  • Joe looks for business models with built-in subscriptions or services.
  • Climbing gyms rely on memberships; aquariums offer in-home services.
  • This structure stabilizes cash flow and deepens engagement.

11. Systems Must Integrate with External Environments

  • Joe’s strategy adapts to zoning laws, transit incentives, and macroeconomic trends.
  • In Chicago, locating near transit hubs reduced parking costs and aligned with city planning.
  • Entrepreneurs must plug into broader institutional systems intelligently.

12. The Founder Needs a System, Too

  • Joe carves out time weekly for reading, writing, and system-level reflection.
  • He warns against being consumed by the business’s internal systems at the cost of personal well-being.
  • Sustainable entrepreneurship requires a personal system for focus and renewal.