In Austrian Capital Theory, Brands are valuable financial assets. Brands are architected in response to the subjective value preferences of consumers, and the more accurate the responsiveness, the …
29. Per Bylund on the Critical Importance of Executional Excellence and How To Achieve It
Have you heard of the knowing-doing gap? Accumulating unique knowledge – expertise, processes, experience, skills, recipes, qualifications etc – is important, as we always emphasize at Economics For …
28. Steve Phelan on Negotiation As A Core Capability For Entrepreneurial Success
Negotiation is a capability that entrepreneurs use almost all the time. It’s an area of entrepreneurial performance where an understanding and application of Austrian Economics can be very …
27. Cheryl and Cliff Pia on the Economics of Creativity
Every entrepreneurial initiative is creative. There’s also an entire creative industry in which entrepreneurs can participate and succeed. Today we follow the journey of two very successful founders - …
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25. Peter Klein on Organizational Designs
Austrian economics has valuable and important things to say about organizing entrepreneurial firms. Organization can make a crucial difference to entrepreneurial success. Ideas alone are not enough …
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24. Dr. Smita Bakshi: An engineer, passionate about her mission, makes an impact by combining what the world needs and what the world will pay for.
What is the nature of the journey from growing up in India and Africa, to an education in America and the successful founding, growing and managing a high-impact ed-tech business that helps …