Listen to the episode here: What do billion-dollar founders see that the rest of us don’t? What separates those who build legacies from those who just build businesses? And how can …
161. Connie Whitman: Turning Experience Into An Intellectual Property Business
Your individual experience is a business asset. Life is teaching us more than we sometimes realize. An insightful analysis of what we’ve experienced, combined with purposeful translation, can generate …
125. Steven Phelan on Innovation In Contracting
Entrepreneurs seek to provide markets with new value through innovation wherever they can identify an opportunity. Their vision is broad enough to include free market institutions such as contracting, …
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67. Trini Amador: The Business Tools to Shift Customer Behavior in Your Favor
Every successful business is built on empathic understanding of customers’ preferences. As we know from the theories of Austrian economics, the preference scales of every individual are highly …
30. Trini Amador on Brand Building
In Austrian Capital Theory, Brands are valuable financial assets. Brands are architected in response to the subjective value preferences of consumers, and the more accurate the responsiveness, the …