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The Value Creators Podcast Episode #22 Cynthia Kay on Small Business, Big Success

November 22, 2023 /0 Comments/in /by

We live in a video age, which opens up a vast array of entrepreneurial pathways. Video is a field for open-ended free creative expression, as well as for tightly managed business tools built for ROI. It’s the ideal field for creative entrepreneurial small business innovators. Cynthia Kay of CK and CO is both a business founder and CEO of a video production business, and a consultant and advisor to small businesses. She shared some of her insights and a preview of her 2024 book Small Business Big Success.

The Value Creators Podcast Episode #21. Forging New Relationships Between Entrepreneurs and Capital with LaSean Smith

November 17, 2023 /0 Comments/in /by

LaSean Smith outlines a business investment partnership built on permanent capital, emphasizing long-term commitment and trust-building between an investor/source of capital and a business. The discussion covers disciplined methodologies, leadership transitions, and a unique compensation approach using Phantom Stock Shares. LaSean predicts a rise in smaller, values-based companies, and underscores the significance of audience and automation in acquiring and revitalizing brands. 

There can be a shift towards stable, smaller businesses connected to communities, challenging the trend of dominance by larger and larger corporations.

The Value Creators Podcast Episode #20. Julie Kantor and Felice Ekelman on How To Thrive With A Hybrid Workplace

November 10, 2023 /0 Comments/in /by

The nature of work has changed, so how we manage it must change, too.

As businesses barrel along into the fast-changing digital age, we find that the very nature of work has changed. The new name for the office or the factory is the hybrid workplace. Not only where we do work, but how we do work has changed, and how we synchronize work with each other has changed the most. For the firm, productivity is at risk. And all the standard approaches to business that we’ve been taught are outdated. Take management as an example. How do you manage a hybrid workplace and workforce.Our point of view at The Value Creators is that management is an old-fashioned concept we have to discard. We need something new.

The Value Creators Podcast Episode #19. Trini Amador on The Theory of Talkability

November 1, 2023 /0 Comments/in /by

Trini Amador is the Value Creators’ go-to guru for all things marketing. He has a long career as CEO of a global branding consultancy, BHC Consulting, and he is also the founder and proprietor of Gracianna, an estate winery that has established a portfolio of greatly acclaimed, gold medal winning prestige wines from its home in the heart of Sonoma County wine country, on the banks of the Russian River.

Trini joined the Value Creators podcast to discuss his latest thinking distilled from his extensive brand-building experience: his theory of walkability.

The Value Creators Podcast Episode #18. Anthony Iannarino on The Negativity Fast

October 25, 2023 /0 Comments/in /by

We all suffer from negativity. That’s a business risk for entrepreneurs, since we are in the business of running lots of experiments, some of which will work and some of which won’t. If we process the learning negatively (“I should never have tried that” versus “One more useful piece of knowledge”) we open ourselves up to unproductive disappointment instead of the energizing excitement of discovery.

Anthony Iannariono knows the problem, and knows the solution: take a negativity fast. Just like cutting bad food choices from your diet to improve your metabolic health, you can cut negative thinking to improve your emotional health. He discussed his book, titled The Negativity Fast, and shared his insights with The Value Creators podcast.