In a complex world full of uncertainty, all businesspeople and entrepreneurs can draw guidance from shared mental models that help us make better choices. John M. Jennings took this advice to heart and developed a latticework of mental models for financial investing and any other business discipline, which he explained and expanded on in his book The Uncertainty Solution: How To Invest With Confidence In The Face Of The Unknown.

John is a premier thought leader in the wealth management industry and President and Chief Strategist of St. Louis Trust and Family Office, a $15 billion national investment firm. He is also an adjunct professor at Washington University’s Olin School of Business in its Wealth and Asset Management Graduate Program.

In this episode, he not only teaches why we always look for certainty and how we can be aware of certain pitfalls we fall into while dealing with uncertainty but also how to navigate uncertainty to not only come out unscratched but profit from it.