Entrepreneurship: The most important – and misunderstood – economic function for all businesses.
Entrepreneurship is not startups and shoot-for-the-moon risk taking. It’s te new managerial method of the digital era.
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214. Professor Shawn Ritenour: The Vital Role Of The Entrepreneur In Economic Development
Entrepreneurship is well-defined in economics, and well-recognized as the engine that drives economic growth. That means people enjoying greater well-being, including but not limited to material prosperity.
213. Sharekh Shaikh On The Digital Revolution In Market Research
Market research is a tool for gathering data about customers and consumers that businesses hope will lead to insights about their behaviors and preferences that can be translated into innovation, better service and better business performance.
212. Graceann Bennett: Brands Are Value-Generating Assets, Marketing Is Just Tactics
Peter Drucker famously identified the only two value-generating functions of the firm as innovation and marketing. We propose to differentiate brand building (or branding) from marketing, especially in this digital age.
211. Jeff Grogg: Building The New Production Structure Of Entrepreneurial Capitalism
It’s time to re-imagine how entrepreneurs bring their innovative value propositions to market at the appropriate scale to meet the important needs of millions of people.
210. Steven Blustein: A New Structure Of Production—The Plug-in Entrepreneurial Network
A lot economic thinking about the structure of production and entrepreneurs’ challenges in the assembly of resources can be revised in the 21st Century.