99% of businesses – those we call small business – practice customer-first capitalism. The rest are the giant corporations that do not. Shareholder value maximization, bureaucratic enforcement of acronymic ideologies, and cronyist alliances with government leave the customer low down their list of priorities.
To what extent should entrepreneurial businesspeople concern themselves with macro-economic variables? At E4B, our point of view is: not much. We made an exception this week to discuss the phenomenon of the inverted yield curve, because it might, conceivably, have some immediate effect on businesses and their customers.
As businesses learn more about how to harness the power of complex systems, it becomes more and more evident that releasing central control and planning is an imperative.
answer. But it’s a mystery, hard to unlock. We talk to Darshan Mehta, a lifelong professional in the field, an advisor to global and local brands, an originator of insights technology, and a deep thinker in the field.
Technology evolves independently of human planning. But it takes entrepreneurs to turn evolving technology into revolutionary new applications in markets.
Economics is a way of thinking. It’s conceptual, and its concepts can help businesses to make better decisions. The most important business decisions are those that pertain to the generation of value for customers since that is the purpose of the firm.