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The Value Creators Podcast Episode #19. Trini Amador on The Theory of Talkability

November 1, 2023 /0 Comments/in /by

Trini Amador is the Value Creators’ go-to guru for all things marketing. He has a long career as CEO of a global branding consultancy, BHC Consulting, and he is also the founder and proprietor of Gracianna, an estate winery that has established a portfolio of greatly acclaimed, gold medal winning prestige wines from its home in the heart of Sonoma County wine country, on the banks of the Russian River.

Trini joined the Value Creators podcast to discuss his latest thinking distilled from his extensive brand-building experience: his theory of walkability.

The Value Creators Podcast Episode #18. Anthony Iannarino on The Negativity Fast

October 25, 2023 /0 Comments/in /by

We all suffer from negativity. That’s a business risk for entrepreneurs, since we are in the business of running lots of experiments, some of which will work and some of which won’t. If we process the learning negatively (“I should never have tried that” versus “One more useful piece of knowledge”) we open ourselves up to unproductive disappointment instead of the energizing excitement of discovery.

Anthony Iannariono knows the problem, and knows the solution: take a negativity fast. Just like cutting bad food choices from your diet to improve your metabolic health, you can cut negative thinking to improve your emotional health. He discussed his book, titled The Negativity Fast, and shared his insights with The Value Creators podcast.

The Value Creators Podcast Episode #17. Jeremy Vesta: Curally, Nurse-Coaching, and Medicine 3.0

October 16, 2023 /0 Comments/in /by

Jeremy Vesta is a Value Creator in a field where value creation is intensely focused on the experiences of individual consumers: health care. He’s CFO of Curally, an innovative services company designed to help individuals in a highly distinctive and intensely focused manner: helping every individual to be healthier today than they were yesterday. Curally is bringing a fresh new kind of innovation to an industry with a traditionally closed structure.

The Value Creators Podcast Episode #16. Beverlee Rasmussen On Systems For Organized And Profitable Small Business

October 4, 2023 /0 Comments/in /by

Don’t manage, build systems.

Many small business owners experience frustration in trying to manage their businesses. So many things can get in the way of organized and profitable implementation. Management is hard, especially when it involves managing other people. Beverlee Rasmussen has interviewed and coached thousands of small business owners all over the world, and spent 10,000 hours developing her small business system of systems. 

The Value Creators Podcast Episode #14. Josefine Campbell on The Personal Energy Of Agile

September 13, 2023 /0 Comments/in /by

Agile is the most important and most impactful management innovation of the 21st Century. It’s the approach of stripping away all bureaucratic and processual obstacles to fast delivery of superior customer experiences. Agile emerged from the sneakers-and-jeans world of software development and overwhelmed and obviated the suit-and-tie world of management control and hierarchy. It’s an organizational breakthrough that opened up a whole new realm of productivity.

The principles of agility can apply at the individual level as well as the organizational level. Our guest Josefine Campbell delivers agility as an act of self-awareness and self-management.

Find her book, Power Barometer, here, and benefit from the major points she shared with us on The Value Creators Podcast Episode 14.