Entrepreneurial Strategy, Tools, and Philosophy Rooted in Austrian Economics
Per Bylund warns us that there is some entrepreneurial advice and some proposed business models that are misleading. They amount to what he calls UNtrepreneurship – a bad business direction to take. …
Continue Reading about 64. Per Bylund: Avoid The Errors of UNtrepreneurship. →
Key Takeaways and Actionable Insights FinTech sounds like the latest over-hyped tech bubble. But it has a much more fundamental importance in entrepreneurial economics. It brings entrepreneurs the …
Innovation and marketing are the two most important functions of entrepreneurial business: bringing innovative new goods and services to market, and convincing customers of their value. On the E4E …
Continue Reading about 62. Mark Packard: The Customer’s Value Learning Process →
Austrians maintain an active focus on business ethics. Why? It’s simple self-interest. As entrepreneurs, we want to succeed; individuals can’t do it alone, we need to co-operate with other …
Continue Reading about 61. Yousif Almoayyed: Good Business Ethics Are Simply Good Business →
A January 2020 Forbes Magazine article titled “Why Doing Good Is Good For Business” clearly left out critical information: who is the good or bad entrepreneur? According to the author, good …
In episode 60, we are joined by Rory Sutherland, Vice Chairman of Ogilvy, one of the world’s largest advertising and marketing agencies, one with a long tradition of customer insights. Please listen …
