These are interesting times for sure, with many small and large companies making hasty decisions to cut back and, in many cases, to cut out of their budget, the most competitive market tool - …
The Importance Of Behavioral Data: It Is Not What Customers Say, It Is What They Do.
It is preposterous to assume what customers say is more important than where they place their feet and the price they pay for products or services. The customer's mind is still elusive and challenging …
What’s A Good Entrepreneur To Do? Make A Profit, Thereby Serving Society In The Best Possible Way.
A January 2020 Forbes Magazine article titled “Why Doing Good Is Good For Business” clearly left out critical information: who is the good or bad entrepreneur? According to the author, good …
We Need More Entrepreneurs To Encourage More Entrepreneurship And A More Dynamic Economy.
Most of the market activities in which entrepreneurs are engaged are readily seen. People buy and sell things or provide services at locations to paying customers. But if we examine the unseen …
The Entrepreneurial Advantages of Building Human Capital While Young.
While you were young, did you gain knowledge and learn skills that gave you the human capital necessary to become an entrepreneur or a small business owner? Human capital consists of the knowledge and …
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Why Do Entrepreneurs Miss Market Opportunities?
In his salient book, Capitalism, Socialism and Democracy, Joseph A. Schumpeter explained that introducing new methods of production and new commodities to the market is inconceivable under perfect …
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