The Economics for Business Podcast

A podcast based on the winning principle that entrepreneurs need only know the laws of economics plus the minds of customers. After that, apply your imagination.

E4E Podcast Cover for Episode #65 Featuring Trini Amador of BHC Consulting

67. Trini Amador: The Business Tools to Shift Customer Behavior in Your Favor

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Every successful business is built on empathic understanding of customers’ preferences. As we know from the theories of Austrian economics, the preference scales of every individual are highly subjective, idiosyncratic, context-dependent, and highly changeable. How does an entrepreneur develop the appropriate level of understanding? Can this understanding be a source of business-building advantage?
E4E Podcast Cover for Episode #65 Featuring David Bienstock of Target Enterprises

66. John Tamny On America’s Uniquely Productive Entrepreneurial Flywheel

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The flywheel is a robust and powerful mechanism so long as restrictive regulation by government and failures of imagination by capitalists do not slow it down. John Tamny speaks articulately with Hunter Hastings about the uniquely American entrepreneurial flywheel in Economics For Entrepreneurs podcast #66.
E4E Podcast Cover for Episode #65 Featuring David Bienstock of Target Enterprises

65. David Bienstock on the Business of Politics

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When we talk about entrepreneurial alertness to opportunity, it can sound pretty vague. What exactly does that mean? How is alertness translated into profitable action?
E4E Podcast Cover for Episode #64

64. Per Bylund: Avoid The Errors of UNtrepreneurship.

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Per Bylund warns us that there is some entrepreneurial advice and some proposed business models that are misleading. They amount to what he calls UNtrepreneurship – a bad business direction to take.
E4E Podcast Cover for Episode #63

63. Dusty Wunderlich on FinTech Financing: Entrepreneurs Helping Entrepreneurs

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FinTech sounds like the latest over-hyped tech bubble. But it has a much more fundamental importance in entrepreneurial economics. It brings entrepreneurs the best-priced capital in the marketplace. Dusty Wunderlich explains on the Economics For Entrepreneurs podcast #63.
E4E Podcast Cover for Episode #62

62. Mark Packard: The Customer’s Value Learning Process

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Innovation and marketing are the two most important functions of entrepreneurial business: bringing innovative new goods and services to market, and convincing customers of their value. On the E4E podcast, we are providing a detailed exposition of Professor Mark Packard’s deep analysis of exactly how customers arrive at, and act upon, their assessment of value.
E4E Podcast Cover for Episode #61

61. Yousif Almoayyed: Good Business Ethics Are Simply Good Business

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Austrians maintain an active focus on business ethics. Why? It’s simple self-interest. As entrepreneurs, we want to succeed; individuals can’t do it alone, we need to co-operate with other people.
E4E Podcast Cover for Episode #60

60. Rory Sutherland: How The Austrian Approach Helps Entrepreneurs Multiply Value. It’s Alchemy.

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In episode 60, we are joined by Rory Sutherland, Vice Chairman of Ogilvy, one of the world’s largest advertising and marketing agencies, one with a long tradition of customer insights.
E4E Podcast Cover for Episode #59

59. Sean Ring: What Successful Entrepreneurs Understand About Iteration

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Sean offers additional insights, as we’ll see below, but the power of iteration is his number one: doing things over and over, with a view to improving. Always learning, always changing, never getting tired of improving and tinkering, whether it’s with your life path, your self-knowledge, your skills, your code base or your business.
E4E Podcast Cover for Episode #58

58. John Cox: Facilitating Value Through Skilled Orchestration

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There’s a skill that can turn any individual entrepreneur or small business into a global powerhouse exhibiting the highest quality service levels to the most demanding customer base. That skill is orchestration. Listen to a master orchestrator, John Cox, share important lessons from his entrepreneurial journey on this week's E4E Podcast.
E4E Podcast Cover for Episode #57

57. Per Bylund on Coronapreneurs: How Austrian Entrepreneurs Manage An Exogenous Shock To The System

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What’s the ecosystem in which you operate? How does your business fit in? How can you systematically adapt to the changes going on upstream, downstream and laterally? How can you contribute to system resilience? How can you tap your resources of adaptability, agility, and imagination? We talk with expert systems thinker Per Bylund on E4EPod.
E4E Podcast Cover for Episode #56

56. Steven Phelan on Building Trust and Exerting Control in Collaborative Business Relationships

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In today’s interconnected economy, more and more elements of your business model are provided by relationship partners. It’s wise to recognize downside risk potential and to know how to mitigate it.