The Economics for Business Podcast

A podcast based on the winning principle that entrepreneurs need only know the laws of economics plus the minds of customers. After that, apply your imagination.

40. Peter Klein: 10 Fundamentals Of Economics On Which To Build A Successful Customer-First Business

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Our proposition is that the fundamentals of economics – a special humanistic, individualistic, entrepreneurial economics we call Austrian – can be the building blocks of a successful, growing, profitable business that understands and therefore delights its customers. Can you identify these fundamentals?
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39 Rick Rule: Deep Understanding of Markets Opens a Pathway to Entrepreneurial Leadership

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Rick Rule is CEO at Sprott US Holdings. His lifetime focus on natural resources finance enabled him to carve a unique pathway to entrepreneurial success. Like many entrepreneurial journeys, Rick’s had some twists and turns. Here are some of the key stages.
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38. Per Bylund on The Laws Of Agile: A welcome step towards the Austrian vision, but not quite all the way there.

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The laws of Agile are a welcome step towards the Austrian vision, but not quite all the way there.
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37. Curt Carlson’s Systematic, Repeatable Process to Generate Customer Value

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Is successful value creation through innovation the product of genius? Or of luck? No, it’s the product of a system, applied with discipline. Utilizing the system can result in repeated success in customer value generation.

36. Professor Arthur Diamond on Sustaining Innovative Dynamism

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This week, while keeping our eye on our highest value - entrepreneurial success - we raised our focus to the system level and the meta-ideas that sustain entrepreneurial effort and Austrian innovative dynamism.
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35. Chris Wilton’s Recipe for Success

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Is there a recipe for entrepreneurial success? Chris Wilton has established a successful and growing catering business, and the recipe he developed has some ingredients that every entrepreneur can utilize.
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34. Peter Klein on Pricing

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Pricing is fundamental to business success - to generating transactions, to cash flow and to profitable operations. There’s a lot of uncertainty for entrepreneurs in the pricing process, and economics is a good source of clarity.
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33. Isabel Aneyba: Listening From the Heart and the Techniques of Empathy

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Isabel Aneyba, an expert in the techniques of empathic diagnosis that yield the understanding of the mind of the customer, shares these practical techniques — and her success in starting and growing a customer research company.
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32. James Beardsley: Seeing the Business World More Clearly

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James Beardsley owns and runs a law practice. He decided from the outset that he would run it like a business — not all lawyers do — and, once he had discovered Austrian Economics, he saw more clearly how to succeed in reaching his goal.
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31. Per Bylund on Big Data vs. Big Ideas

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Wouldn’t it be nice to predict the future? It’s tempting to reach for the analytical tools and big data sets that are newly available and for which big claims are made regarding their predictive capabilities. For entrepreneurs, small businesses and corporate innovation teams, rich qualitative data are far more relevant and collecting these data is far more productive. By this we mean talking to customers and potential customers, observing behaviors rather than collecting clickstream data, and immersing yourself in the unpredictable subjectivity of the consumer.
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30. Trini Amador on Brand Building

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Every entrepreneurial firm can be a brand owner. In the next episode of Economics For Entrepreneurs podcast, we describe in detail a process for building strong brands – capable of delivering faster, longer, more reliable and less volatile cash flows for brand owners.