Entrepreneurial Strategy, Tools, and Philosophy Rooted in Austrian Economics
Every business needs a business model, a recipe for generating profitable and sustainable revenues that result from bringing the customer an experience on which they place a high value. How do …
Continue Reading about 78. Per Bylund Introduces the Austrian Business Model →
Per Bylund warns us that there is some entrepreneurial advice and some proposed business models that are misleading. They amount to what he calls UNtrepreneurship – a bad business direction to take. …
Continue Reading about 64. Per Bylund: Avoid The Errors of UNtrepreneurship. →
This week I spoke with Mark Schaefer about his iconoclastic and deeply insightful book Marketing Rebellion, in which he expounds the solution to modern marketing’s failures, via an approach he calls …
