Peter Drucker is famous for, among many other pieces of business wisdom, his statement that “there is only one valid definition of business purpose: to create a customer”. That’s a statement with a …
37. Curt Carlson’s Systematic, Repeatable Process to Generate Customer Value
Is successful value creation through innovation the product of genius? Or of luck? No, it’s the product of a system, applied with discipline. Utilizing the system can result in repeated success in …
31. Per Bylund on Big Data vs. Big Ideas
Wouldn’t it be nice to predict the future? It’s tempting to reach for the analytical tools and big data sets that are newly available and for which big claims are made regarding their predictive …
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Entrepreneurial Initiative Beats Corporate Innovation Process Yet Again. When Will They Ever Learn?
According to the Wall Street Journal, Altria, maker of Marlboro and other cigarettes, is planning to invest in Juul, maker of a cigarette alternative which vaporizes nicotine-containing liquids. These …