The Value Creators Podcast: Episode #11. James Burstall On The Flexible Method

There’s a considerable debate among consultants and academics regarding the definition of management: what is it? Is it a science, is it a process, is it a set of tools that business schools teach us how to use?

In this episode, James Burstall comes on to explain his perspective on management as a mindset (the interacting mindsets of many different people in many different circumstances in fact) as proposed in his new book titled The Flexible Method: Prepare To Prosper In the Next Global Crisis.

Resources:

James Burstall’s Production Group – Argonon

James Burstall’s Book: The Flexible Method: Prepare To Prosper In The Next Global Crisis

Knowledge Capsule:

Introduction to the Flexible Method:

“Flexible Method” is an approach tailored to managing uncertainties in business.
Central components include adaptability and radical determination, combined to form a powerful decision-making framework.
This method encourages an open-minded approach to research, teamwork, and resolute action for decision-making.

Action: Elevate responsiveness to change over planning.

Radical Determination and Decision-Making:

Making and committing to decisions is crucial in the Flexible Method.
Teams need to reach a consensus and show unwavering determination.
Tough decisions are embraced and executed with full resolve.

Action: Don’t just make decisions, commit to them, and get team commitment.

Adaptiveness and Scanning for Opportunities:

Radical determination is about executing decisions; adaptiveness involves identifying opportunities.
Scanning the horizon for changing circumstances is vital.
A case from the credit crunch illustrates the need to be open to new avenues.

Action: Where possible, anticipate change in the form of an opportunity space.

Cash Flow as a Critical Metric:

Cash flow is the most critical business health metric, needing respect and management.
Managing finances during crises involves making tough decisions.
Strategies to retain relationships and sustain the business are discussed.

Action: Measure your business’s health with cash flow and cash availability.

Entrepreneurial Mindset and Restlessness:

Organizations in crisis operate like startups.
Restlessness is essential for fostering an entrepreneurial mindset.
Embracing change, creativity, and innovation is emphasized.

Action: All business is entrepreneurial, not managerial.

Leadership, Care for People, and Reflection:

Leadership involves emotional intelligence, authenticity, and prioritizing people.
Values like diversity, inclusion, and environmental responsibility are retained.
Gratitude, rewards, and reflection play a role in the Flexible Method.

Action: Caring brings resilience to business.