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The Value Creators Podcast Episode #6. Kevin Roy: How To Stay In The Lead In The Adaptive System Of Digital Marketing

July 12, 2023 /0 Comments/in /by

Continuous change is a feature of the adaptive entrepreneurial model of value creation. Digital marketing is a perfect illustration. By definition, it’s a field characterized by feedback loops and the only way to stay ahead is fast response and a willingness to learn and change.

Kevin Roy, CEO of digital marketing agency Green Banana has been a pioneer in this field and stayed ahead as a leader.

The Value Creators Podcast Episode #5. Adam Bryant on Leadership In Business: It’s More Than Just Business School Contrivance.

July 6, 2023 /0 Comments/in /by

Is there such a thing as leadership in business? Or is it a manufactured concept to sell books and executive education courses from big name business schools?

To shed some light, we talked to Adam Bryant, who has made leadership into his own field of expert knowledge and professional practice. He did so by interviewing over 1000 business leaders, both CEO’s and other senior executives, in multiple industries and stages of business growth and at every scale. He’s published his findings on LinkedIn and in the “Corner Office” column he created for The New York Times. His latest book on the subject is The Leap To Leader: How Ambitious Managers Make The Jump To Leadership. He is the senior managing director and a partner at the Exco Group, an executive leadership development firm.

The Value Creators Podcast Episode #4. Reza Farhani: Navigating the Future of Work: Insights on Culture, Communication, and Entrepreneurship

July 4, 2023 /0 Comments/in /by

Successful innovation is a combination of deep customer knowledge and deep technical knowledge. Both are critical, and it is the unique combination of them that becomes a marketplace advantage-serving customers by solving an important problem for them with a differentiated, preferred and technically superior approach.

Reza Farahani, the founder of WFHomie, is a data scientist, who, working at top global companies in tech and consulting, developed great insights into the way data can reveal human motivations and patterns in customer behavior. 

Equipped with deep technical knowledge in data science and analytics as well as deep customer knowledge, he speaks on how we can apply this to startups to solve new problems for our customers, create healthy and productive teams, and create real innovation.

The Value Creators Podcast Episode #3. Jason LaBaw: Culture And Technology Amidst High-Speed Change

June 27, 2023 /0 Comments/in , /by

You need two types of knowledge to succeed in the business world- specialized technical knowledge and deep customer knowledge. This will allow you to create uniquely valued experiences tailored to your customers and thus build a thriving business. 

Jason LaBaw, as the founder and CEO of Bonsai Media Group and a pioneer in web development, AdWords, Google Analytics, and Umbraco development, has accumulated over 18 years of industry experience, client service, and strategic leadership in the digital world, has become an expert in combining technical and customer knowledge to scale. 

In this episode, Jason touches on how he believes the future will look and what principles he is certain will be invaluable to thrive in a futuristic economy-such as empathy, panning, and budgeting.