Climbing The Value Ladder.
Value lies behind every economic exchange. There’s always a value ladder to climb, and there are always higher values you can incorporate in your value proposition.
Hi, Hunter Hastings here - I'm an economist by education, a marketer in my professional track, a venture capitalist in my current business life, an Individualist in philosophy, and a passionate supporter of entrepreneurship in whatever form I can practice it, support it and advance it.
Value lies behind every economic exchange. There’s always a value ladder to climb, and there are always higher values you can incorporate in your value proposition.
Negative feedback loops give us the opportunity to improve our service delivery capacity, and the value proposition behind it. Sterling Hawkins has identified the ultimate feedback loop for personal performance. He calls it discomfort.
If firms are dedicated to generation of customer value, all other “values” (for stockholders, stakeholders, the environment and all other claimants) will follow.
n we persuade a customer to switch to our brand or service? Can we get the board or the C-Suite to approve our proposal? Can we convince a VC to fund our startup? The common denominator across all these tasks is influence.
A strange strand of thought has emerged in European political economy circles that has been given the name of The Entrepreneurial State. The headline claim is that the state (i.e., nation state governments) can and should intervene in the economy to bring about innovation.
Entrepreneurship is not all venture capital and start-ups. It’s a commitment to create value for other people, and to earn the rewards of doing so, social, psychic, and financial. The entrepreneurial world is a loving world.