Customer Value Is All That Matters In Business.
If firms are dedicated to generation of customer value, all other “values” (for stockholders, stakeholders, the environment and all other claimants) will follow.
Hi, Hunter Hastings here - I'm an economist by education, a marketer in my professional track, a venture capitalist in my current business life, an Individualist in philosophy, and a passionate supporter of entrepreneurship in whatever form I can practice it, support it and advance it.
If firms are dedicated to generation of customer value, all other “values” (for stockholders, stakeholders, the environment and all other claimants) will follow.
n we persuade a customer to switch to our brand or service? Can we get the board or the C-Suite to approve our proposal? Can we convince a VC to fund our startup? The common denominator across all these tasks is influence.
A strange strand of thought has emerged in European political economy circles that has been given the name of The Entrepreneurial State. The headline claim is that the state (i.e., nation state governments) can and should intervene in the economy to bring about innovation.
Entrepreneurship is not all venture capital and start-ups. It’s a commitment to create value for other people, and to earn the rewards of doing so, social, psychic, and financial. The entrepreneurial world is a loving world.
The increasing adoption of systems thinking in business tells us that the world is changing very fast, and companies need to change at least as fast as their environment in order to thrive.
When the financial sector grows faster than the real economy, it damages overall productivity and diverts business investment away from serving customers.