People prefer to deal with those they know, like and trust. Small business can win big on these three fronts. More and more customers will make the choice to buy from small business, especially now that technology, science, efficiency and organizational effectiveness are no longer reserved to big business.
We need people who can imagine a better future in entrepreneurial terms, not political terms. People who can identify how to serve their customers in a better way, and claim the reward of a financial profit for improving their customers’ lives. We need people who take personal, entrepreneurial and commercial risk because they see opportunity and they believe that they can seize it.
In the division of labor, we each want to demonstrate that we can provide better service to others and be worthy of our hire. This is how individuals find their own level.
What if we had a President whose brand was built around the promise of being the best person he could, and helping all Americans to be the most productive they could be, and helping the country to achieve peak performance, focusing on the most important contributory factors and eschewing the political distractions that get in the way? What if any politician were to build such a brand and make such a commitment? It would be nice if one of them read Tom Brady’s book and reflected on the difference between personal peak performance and political performance.