Articles

I believe that the truly just society – and the one that serves all its members best – is the one that encourages and supports the creativity, imagination, and freedom of its entrepreneurs. You’ll find some important support for this thinking in topics I’ve been writing about lately.

High Return On Emotional Investment

What Level Of Return Are You Providing To Your Customers On Their Emotional Investment?

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Businesses aim to develop a positive feeling in their customers, the expectation of an enjoyable and satisfying experience. That's a big emotional investment on their part. The return on that investment must be high.

Climbing The Value Ladder.

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Value lies behind every economic exchange. There's always a value ladder to climb, and there are always higher values you can incorporate in your value proposition.

Customer Value Is All That Matters In Business.

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If firms are dedicated to generation of customer value, all other "values" (for stockholders, stakeholders, the environment and all other claimants) will follow.

An Entrepreneurial Society Woud Be A Great Improvement Over The Political One We Live In.

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Entrepreneurship is not all venture capital and start-ups. It's a commitment to create value for other people, and to earn the rewards of doing so, social, psychic, and financial. The entrepreneurial world is a loving world.
BlackRock

The 3-Body Problem: Big Business Can’t Serve Both Customers And The Financial Sector.

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When the financial sector grows faster than the real economy, it damages overall productivity and diverts business investment away from serving customers.

Removing Barriers Is The Pathway To Value Creation.

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The task of creating new customer benefits may feel overwhelming. It's a tough ask for any business innovation team. But if you turn the telescope around and look for barriers to value you can remove, you might find that subtraction is easier that creation, and generates just as much new customer value.