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Episode #80. The Generativity Advantage: The Coming Explosion In Entrepreneurial Innovation with Mohammad Keyhani

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Listen to the episode here:

In this episode of The Value Creators Podcast, Hunter Hastings speaks with Professor Mohammad Keyhani to explore generativity — the ability of ideas, tools, and technologies to create more ideas and innovations beyond their initial intention. Instead of seeing AI as a replacement for human creativity, Professor Keyhani explains how it can become an amplifier that unlocks exponential innovation, where small teams can produce outsize impact by enabling end-user innovation that can never be foreseen.

We discuss how entrepreneurs can design systems that produce unexpected value, why open-ended experimentation generates more upside than traditional planning, and how creativity becomes more powerful when humans collaborate with technology rather than competing with it.

Key Insights:

  • Generativity creates exponential value, turning a single innovation into an ecosystem where ideas build upon ideas.
  • AI augments human creativity instead of replacing it, accelerating exploration and expanding what individuals can produce.
  • Entrepreneurship becomes discovery, not execution — value emerges through iteration, experimentation, and creative freedom.

If you’re building products, ventures, or ideas that you want to scale beyond yourself, this episode will expand how you think about innovation in the AI era.

Resources:

➡️ Learn What They Didn’t Teach You In Business School: The Value Creators Online Business Course

Connect with Mohammad Keyhani on LinkedIn

Learn more about DigitVibe

Get the book The Generativity Advantage: Unpredicted Innovation at Scale

Connect with Hunter Hastings on LinkedIn

Subscribe to The Value Creators on Substack

Knowledge Capsule

1. Generativity as a Value Multiplier

  • Generative outputs lead to new inputs, creating compounding creative effects.
  • Value multiplies when products enable further creation by users and partners.
  • Entrepreneurs should design for downstream creativity, not just immediate function.

2. Open-Ended Innovation Beats Linear Plans

  • Predictive plans limit emergent possibilities; open experiments discover new options.
  • Unstructured exploration generates unexpected high-value outcomes.
  • Flexibility in process invites serendipity and recombination.

3. AI as an Amplifier of Human Creativity

  • AI accelerates ideation and expands the number of variations to test.
  • Machines surface patterns; humans provide evaluation and sense-making.
  • The best results come from iterative human–machine loops.

4. Systems Over Single Products

  • Systems create environments where others can contribute and innovate.
  • Platforms enable network effects and emergent value creation.
  • Entrepreneurs should prioritize architectural design, not features.

5. Iteration and Rapid Experimentation

  • Frequent small experiments produce learning faster than big bets.
  • Rapid feedback loops refine ideas and reveal real market responses.
  • Tolerance for failure as feedback is essential to discovery.

6. Human Intent Guides Generative Tools

  • Technology provides options; human judgment chooses direction.
  • Values and purpose determine which generative paths are pursued.
  • Entrepreneurs must set the normative frame for AI use.

7. Designing for Recombination and Reuse

  • Modular components enable unexpected recombinations and new use cases.
  • Reusable building blocks reduce friction for third-party innovation.
  • Encourage APIs, standards, and simple integration points.

8. Measuring the Right Outcomes

  • Traditional metrics miss emergent, long-term creative value.
  • Track indicators of participation, reuse, and downstream creation.
  • Blend quantitative signals with qualitative insight to assess generativity.

9. Community as Co-Creator

  • Users and partners often innovate in ways founders don’t foresee.
  • Cultivating a creator community multiplies the system’s productive capacity.
  • Governance and incentives shape healthy co-creation dynamics.

10. Optionality Over Certainty

  • Generative systems create optionality — many potential valuable paths.
  • Value often lies in asymmetric upside, not predictable small returns.
  • Entrepreneurs should maximize optionality while managing downside.

11. Tools Expand the Design Space

  • Better tools let teams ask better questions and test more ideas.
  • Tooling reduces time-to-feedback and increases creative throughput.
  • Investing in tooling is investing directly in generative capacity.

12. Scale Through Enabling Others

  • The most scalable ventures enable others to create value on their shoulders.
  • Influence multiplies when you remove constraints for other creators.
  • Generativity is a lever that lets a small team produce outsized impact.

The Value Creators Podcast Episode #61. Democratizing Alternative Investments Through Innovation, Liquidity, and Design: A Conversation with Kim Flynn

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Listen to the episode here:

The term alternative investments refers to investment opportunities that the financial regulators want to preserve for financial elites and protect from the average “retail investor” like you and me. They’re investments like venture capital, private equity, and hedge funds. They’re too sophisticated for individuals who are not “accredited”. These potentially high-yielding investments must be fenced off from broad accessibility. Too risky for the plebes.

But, despite the regulators, financial markets are evolving to make alternative investments more accessible, liquid, and tailored to individual investors. How do you design products that combine institutional sophistication with retail access—without compromising on structure, performance, or trust? Through customer-centric design: knowing customers well and giving them access to products that meet their needs and give them new choices.

In this episode of the Value Creators Podcast, Hunter Hastings talks with Kim Flynn, President of XA Investments, a pioneer in private market innovation and product design. Kim shares how her firm is breaking down barriers in the investment landscape, from new fund structures to investor education and cutting-edge indexes.

Key insights include:

  • Why the term “alternatives” is evolving into a broader concept of private markets.
  • How products like interval funds and tender offer funds balance liquidity and long-term investing.
  • The importance of demand-focused product design and timing innovation to market needs.
  • How educational tools like the XAI Interval Fund Index create transparency and drive adoption.
  • Why creativity, empathy, and structured iteration are critical in financial product innovation.

Whether you’re an investor looking to access private equity or a product builder seeking to serve new markets, this episode provides a playbook for innovation at the intersection of finance, entrepreneurship, and education.

Learn how venture-mode creativity is coming to financial markets—and how the next generation of investment products will empower everyone.

Resources:

➡️ Learn What They Didn’t Teach You In Business School: The Value Creators Online Business Course

Learn more about XMS Capital

Connect with Kim Flynn on LinkedIn

Connect with Hunter Hastings on LinkedIn

Subscribe to The Value Creators on Substack

Knowledge Capsule:

1. Alternative Investments Are Expanding and Being Redefined

  • “Alternatives” once referred to hedge funds or private equity but now include private credit, real estate, infrastructure, and even crypto.
  • Many industry players now prefer the term “private markets” to reflect a broader and more modern interpretation.
  • As access increases, the need for clearer, investor-friendly labels grows.

2. Private Markets Are Changing the Capital Landscape

  • A stock market listing, via IPO, was once seen as the pinnacle of achievement for private companies.
  • But today, companies are staying private longer, reducing access to high-growth phases for public investors.
  • Similarly, in lending markets, private credit is stepping in where traditional banks have pulled back from corporate lending.
  • Private capital offers flexible, often more patient financing, altering the borrower-lender dynamic.

3. Liquidity Is a Growing Concern in Private Investing

  • While private equity offers higher returns, it often locks up capital for 10+ years.
  • Innovations like continuation funds and secondaries provide new, more flexible exit paths
  • Even “patient capital” has limits when liquidity needs arise.

4. Public Markets Face Pressure from Unicorns and Grey Share Markets

  • Many leading companies now remain private well into maturity, prompting the rise of unicorn indexes and grey markets for pre-IPO shares.
  • Liquidity for employees and early investors in private companies is becoming a key opportunity.
  • The S&P 500 is no longer the full picture of economic growth or opportunity.

5. The Democratization of Alternatives Is Underway

  • Institutional-style products like private equity and venture capital are becoming accessible to retail investors.
  • Structures like interval funds enable access while balancing liquidity needs and regulatory safeguards.
  • This shift is transforming the average retirement portfolio beyond traditional stocks and bonds.

6. Interval Funds and Tender Offer Funds Are Innovating Liquidity Models

  • Interval funds offer limited, scheduled liquidity (e.g., 5% quarterly), making private markets more flexible for investors.
  • Tender offer funds provide flexibility to pause redemptions, offering sponsors greater control in volatile markets.
  • These funds balance access with asset-specific constraints, like long hold periods in private equity.

7. Infrastructure and Custody Challenges Still Exist

  • Custody issues, tax complications, and minimum investment thresholds are barriers for many retail investors. K1’s add a level of tax complexity not everyone wants!
  • New fund structures and registered product formats aim to lower these barriers.
  • Major alternative asset managers are investing heavily in education and infrastructure to improve access.

8. Demand-Focused Product Design Drives Innovation

  • Products are created with market timing, investor demand, and differentiation in mind.
  • Examples like Janus Henderson’s CLO ETF show that early movers gain a durable competitive edge.
  • Product timing, market gaps, and liquidity needs all shape product strategy.

9. Education and Knowledge Flow Are Core Differentiators

  • XA Investments emphasizes educating both investors and asset managers through resources, indexes, and consulting.
  • The XAI Interval Fund Index is an example of education-led innovation, helping demystify a complex market.
  • Knowledge is positioned as a strategic asset for investors that reduces barriers and increases adoption.

10. Product Development Requires Structured, Iterative Processes

  • XA’s product development model is rooted in structured processes learned from successful institutions like Nuveen.
  • Products begin with identified market needs and proceed through regulatory, operational, and strategic filters.
  • XA also provides design consultancy – which, as an added competitive advantage, enables younger employees to iterate faster and gain deep expertise in fund design.

11. Strategic Differentiation Matters in a Crowded Market

  • First-mover advantage is real in products like ETFs, but other success factors include education, structure, and access.
  • Success in private markets depends on matching product structure to asset class, including knowing when not to launch.
  • Innovation isn’t just about product type and features—it includes process, distribution, and user experience.

12. Innovation in Financial Products is Creative and Entrepreneurial

  • Financial innovation involves design thinking, empathy, and continuous iteration—just like any other form of entrepreneurship.
  • XA Investments combines institutional rigor with agile, entrepreneurial thinking to fill gaps in evolving markets.
  • The future of finance is being built by those who understand both the investor and the ecosystem.

The Value Creators Podcast Episode #47. End-user Innovation From The Middle of The Supply Chain

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John Willenborg’s business, Owl Vans, specializes in adventure vans designed for outdoor enthusiasts who seek to connect with nature. These vans provide essential comforts and accessories while encouraging maximum high-value outdoor time. The market for adventure vans has expanded rapidly, with Owl Vans leading in aftermarket accessories. John highlights the importance of scalability and being a generalist to succeed in entrepreneurship.

John’s approach emphasizes the importance of strategic marketing, careful expansion, strong partner relationships, and diligent financial management in building and scaling a successful business.

Resources: 

Connect with Hunter Hastings on LinkedIn 

Connect with John Willenborg on LinkedIn

Knowledge Capsule:

Purpose and Features of Owl Vans

Owl Vans serve as transportation to remote, beautiful locations for activities like biking, kayaking, and swimming.

  • They are different from traditional RVs as they encourage minimal time spent inside the van.
  • Vans, particularly Sprinter vans, are built with features like queen-size beds, HVAC, showers, and toilets, and are designed for off-grid adventures.

Sprinter Vans and Their Popularity:

  • Sprinter vans became popular in the US about 10 years ago because of their height, allowing users to stand inside.
  • They range in price from $150,000 to $300,000.
  • They are narrow, which makes them versatile and easy to park in neighborhoods.

Customer Base and Market Insights:

  • The vans have attracted a significant number of female customers due to their drivability and safety features.
  • The adventure van market has grown significantly, with an estimated value between $1 billion and $1.5 billion.
  • Owl Vans is the largest aftermarket accessory manufacturer for Sprinter vans globally.

Manufacturing and Business Strategy:

  • Owl Vans focuses on creating products for the exterior of the vans, avoiding custom builds to ensure scalability.
  • John emphasizes the importance of being a generalist as an entrepreneur, learning various skills to manage different aspects of the business effectively.

Niche Marketing and Expansion

  • Focus on a specific market segment to build a strong, loyal customer base. For example, targeting wiener dog owners directly rather than through broader pet stores.
  • When entering niche communities, contribute valuable content and engage genuinely rather than just promoting products. This fosters trust and credibility.
  • Once established in a niche, consider adjacent markets. Transitioning from a niche-focused brand requires careful planning to avoid losing the original customer base. A flexible and somewhat neutral brand name, like “Owl,” allows for broader expansion without being tied to a specific niche.

Managing Growth and Services

  • Adding a service component can enhance customer satisfaction and generate additional revenue. For instance, offering installation and maintenance services can complement the sale of products and improve customer experience.
  • Diversify business operations to balance economic fluctuations. For example, if van sales slow down, shift focus to service or off-road product

Partnerships and Supplier Management

  • Good partnerships are crucial, especially for startups. Collaborating with experts and suppliers can help scale operations without significant initial investment.
  • Regularly review and manage supplier relationships. Maintain quality control and have redundancy to mitigate risks like supplier price increases or equipment failures. Having multiple suppliers and in-house production options provides flexibility and cost control.

Financial Management

  • Effective cash flow management is vital. Unlike software, physical goods involve higher incremental costs with scale, so understanding these dynamics is key to managing finances.
  • Expect initial financial challenges and plan for them. Managing working capital effectively during the startup phase and scaling operations while keeping an eye on costs is crucial for long-term success.

Show notes:

0:00 | Intro
00:09 |  Adventure Category for Customers
03:40 | Process of Kitting Out Vans
05:20 | Popularity and Usability of Sprinter Vans
15:24 | Design Process
19:00 | Mark Packard: Be the Customer
20:21 | Knowledge and Empathy
22:21 | Knowing when to stay focused
25:43 | Brand Name is Critical
28:00 | Service Provided at Owl Vans: Maintenance and Adventure Ideas?
31:09 | Scaling Business through Strategic Partnerships
33:20 | Managing Partnership Relations
35:37 | Cash flow of a Business: Finance and Accounting
42:46 | Owl Vans: Maintaining team spirit and unity?

The Value Creators Podcast Episode #26. 11 New Mental Models for Business

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Mental models are defined as fundamental assumptions that shape the way individuals perceive and interact with the world. When our mental models are wrong, we can’t see the world as it really is. New mental models introduce a new and better understanding. This episode of the Value Creators podcast introduces eleven fundamental mental models, ranging from understanding value as a subjective creation within the minds of customers, to the strategic accumulation of knowledge within a firm, to the pivotal role of empathy and the transformative nature of marketing as behavior. Each mental model contributes to a new holistic paradigm designed to guide entrepreneurs in creating sustained value.

Mental models contribute to the necessary shift in business mindsets towards a dynamic approach that emphasizes the continuous flow of experimentation and the ongoing refinement of knowledge through error correction. 

Resources: Hunterhastings.com

Shownotes:

0:00 | Intro: Choosing Right Mental Model for Success

02:43 | Mental model Number 1: Value is Created by the Customer

04:07 | Mental Model Number 2: Knowledge

05:13 | Mental Model Number 3: Empathy 

06:23 | Mental Model Number 4: Marketing

07:26 | Mental Model Number 5: Design

08:15 | Mental Model Number 6: Innovation

09:30 | Mental Model Number 7: Entrepreneurship

11:08 | Mental Model Number 8: Finance and Accounting

12:13 | Mental Model Number 9: Organization

13:08 | Mental Model Number 10: Business is a Flow

14:05 | Mental Model Number 11: Knowledge Accumulation

15:20 | Wrap-Up: Value Creation For Customers

Knowledge Capsule:

Mental Models for Success:

  • Mental models as fundamental assumptions about how the world works…
  • Correct mental models lead to valid conclusions, while incorrect ones result in mistakes.

Mental Model Number 1: Value Creation Paradigm

  • The customer is the creator of value.
  • Challenge the traditional view of businesses creating value; instead, recognize customers as value creators – since value is subjective and is generated in their minds.

Mental Model Number 2: Customer knowledge is the source of competitive advantage

  • A lasting competitive advantage for firms comes from accumulating and compounding customer knowledge and understanding..

Mental Model Number 3: Empathy as a business tool

  • The tool for building customer understanding is empathy.
  • Empathy is not “thinking as they think” – it is a simulation of the customer’s experience and how the customer evaluates it.
  •  The simulation enables businesses to understand and address customers’ unmet needs.

Mental Model Number 4: Marketing is behavior not communication

  • Marketing is not communication and persuasion.
  • Marketing is behavior, an act of love towards customers.

Mental Model Number 5: Reverse the flow of design

  • Design is working backwards not forwards – backward from the customer and their experiences and desires., 
  • By working backwards, design ensures that customer wants are integrated seamlessly into products and services.

Mental Model Number 6: Innovation is continuous

  • Innovation is not an event – it must be continuous, unceasing experimentation and improvement.
  • The greatest innovation lies in innovating new business models..

Mental Model Number 7: Entrepreneurship is the only route to value creation

  • The value creation process is enabled through entrepreneurship, not management.
  • Entrepreneurship translates customer’s genius in sensing that things could be better (How do they know?) into innovative products or services through continuous new action.

Mental Model Number 8: Finance and Accounting should look forwards as well as backwards

  • Traditional accounting can’t accommodate value creation – the intangibles that create customer value.
  • Make sure your accounting balances backward-looking tracking with forward-looking economic calculation.

Mental Model Number 9: Rethink organization

  • Don’t organize!
  • Encourage self-organization and autonomy for employees interfacing with customers.

Mental Model Number 10: Business as a Flow

  • Don’t plan!
  • Adopt a continuous flow approach in business and individual work.

Mental Model Number 11: Unceasing knowledge Accumulation

  • Constantly critique and improve knowledge through collaborative open-minded critique and error correction.

The Value Creators Podcast Episode #20. Julie Kantor and Felice Ekelman on How To Thrive With A Hybrid Workplace

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The nature of work has changed, so how we manage it must change, too.

As businesses barrel along into the fast-changing digital age, we find that the very nature of work has changed. The new name for the office or the factory is the hybrid workplace. Not only where we do work, but how we do work has changed, and how we synchronize work with each other has changed the most. For the firm, productivity is at risk. And all the standard approaches to business that we’ve been taught are outdated. Take management as an example. How do you manage a hybrid workplace and workforce. Our point of view at The Value Creators is that management is an old-fashioned concept we have to discard. We need something new. 

The Value Creators podcast hosted two of the best experts to address the challenges of the hybrid workplace, Julie Kantor and Felice Ekelman. They are co-authors of the book that will provide the background to our discussion today: Thrive With A Hybrid Workplace: Step-by-Step Guidance from the Experts.

Personal Websites:

Shownotes:

0:00 | Intro

03:06 | Old System VS New System: Work-life Balance & Remote Work During the Pandemic

09:55 | Hybrid Work and Leadership in a Post-Pandemic World

14:02 | Hybrid Model: Nine to Five Model is Gone

16:42 | Hybrid Workplace: Seven Seas Framework

22:53 | Hybrid Policy: How Are We Managing Change?

24:50 | Culture of change: Importance of Face-to-Face Connection

28:07 | Communication, Collaboration, and Leadership in a Hybrid Work Environment

34:46 | Coaching as a Fundamental Part of the Hybrid

37:27 | Smart Goals: Well-Being in the Workplace

38:48 | Productivity in the Hybrid Workspace

41:34 | Hybrid Workspace: Compliance Load

46:12| Wrap up: Where are we heading?


Knowledge Capsule:

We need to re-think the idea of productivity in the world of Hybrid Work:

  • Leaders are struggling to measure the productivity of knowledge workers in a hybrid setting, as traditional metrics like presence in the office are no longer applicable.
  • Early data emphasizes the risk of lost productivity – performance is lowered.
  • There’s a big need for leaders to clearly communicate what excellence in performance looks like in a hybrid work environment is emphasized.
  • But driving hybrid work performance faces compliance challenges:
    • In a hybrid workplace, compliance issues may arise, particularly if employees are working from different states. Local laws may apply, leading to complexities in compliance.
    • Issues related to measuring hours worked, especially for non-exempt employees, pose challenges in maintaining accurate time records.
    • Issues of perceived equity can easily arise.
  • Therefore clear expressions of intent are imperative:
    • The complexity of managing compliance and policies in a hybrid work environment requires intentionality and thought from employers.
    • Inconsistencies in enforcing hybrid work policies can lead to litigation and allegations of discrimination.
  • Hybrid work leads to a new Future of Work:
    • Not just the way we work will change, but there’ll be changes in business models, such as the Chinese business model, RenDenHeyi, which emphasizes decentralized value creation through relationships and connections more than reporting relationships and structure..
    • The integration of work, home, and personal life is expected to continue. Management must include a focus on mental health and well-being.
    • Technology will change the nature of the hybrid workplace even faster, with advancements like mirror boards for synchronous collaboration.
  • Employers should look at hybrid work as a great opportunity to create new value for employees:
    • The shift to a hybrid work model presents a significant opportunity for employers to differentiate themselves and demonstrate flexibility and trust to employees.
    • Employers who successfully navigate the challenges of hybrid work have the potential to be seen as best in class.
  • Thrive in a Hybrid Workplace:
    • The book, “Thrive with a Hybrid Workplace,” focuses on the concept of thriving in the context of a hybrid work environment.
    • The emphasis is on how employers can create a workplace where both employees and the business thrive.
  • Looking to the Future:
    • Predicting the exact future of work is challenging, but the integration of flexibility, trust, and well-being will continue evolving towards more employee value.
    • Employers have the opportunity to create a workplace that fosters trust, flexibility, and ultimately, thriving.

The Value Creators Podcast Episode #17. Jeremy Vesta: Curally, Nurse-Coaching, and Medicine 3.0

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Jeremy Vesta is a Value Creator in a field where value creation is intensely focused on the experiences of individual consumers: health care. He’s CFO of Curally, an innovative services company designed to help individuals in a highly distinctive and intensely focused manner: helping every individual to be healthier today than they were yesterday. Curally is bringing a fresh new kind of innovation to an industry with a traditionally closed structure.

Show Notes:

0:00 | Intro

02:14 | A Conversation with Jeremy Vashta: How He Surveyed the Healthcare Field

06:00 | Discussing Healthcare Economics in Detail

10:22 | Defining Nurse Coaching

12:31 | Initiating Relationships with High-Risk Individuals

14:35 | Training Nurses as Coaches

16:24 | The Key Variable in Engagement

18:08 | Jeremy’s Unique Corporate Value Proposition: Promoting Wellness and Building a Cohesive Culture

21:57 | Discussing Measurable ROI in Detail

23:53 | Sedentary Lifestyles and Obesity: Discussing the Biggest Healthcare Problem

26:40 | Embracing Long-Term Health and Behavior Modification

31:34 | Creating a Hospitable Environment Can Prevent Diseases

36:12 | Coaching Definition Beyond the Medical Field By Jeremy

39:01 | Can AI Help With Coaching in the Future?

41:30 | Wrap Up: Reach out to Jeremy at curally.com

Resources
https://curally.com

https://www.linkedin.com/in/jeremy-vesta-b967505/

Knowledge Capsule

The healthcare ecosystem can appear to be intimidatingly closed to entrepreneurial insurgency.

  • It’s a field populated with large, inflexible, highly regulated entities: hospital chains, insurance companies, pharmaceutical companies.
  • They’re all intertwined in a structure that defends against innovation from outside the system..
  • The economic signals to the industry are obscured by the third party payment mechanism and the insurers’ and employers’ drive to reduce costs.

Yet there are significant innovation opportunities if the industry were more hospitable to them.

  • An entrepreneurial focus on improving the end-user (patient) experience quickly identifies gaps to be addressed.
  • The gaps are fundamental: understanding the root causes of many long term health problems such as obesity, diabetes, and lost stability and movement.
  • A new focus on behavioral change and individual responsibility for prevention can lead to long term health improvements for individuals and populations.
  • Behavior from twenty years ago affects current health problems.
  • Insight comes from recognizing the long-term impact of past behaviors.

Curally offers a new Value Proposition to Corporations who provide healthcare programs to employees.:

  • Providing real wellness, not just a healthcare insurance program.
  • Improving employee well-being and productivity and reducing losses of workdays for health reasons.
  • Creating a positive cultural impact within the company.
  • With a calculable ROI.

The innovation is delivered through a creative, human interpersonal medium: Nurse-Coaching.

  • Nurse-coaching offers an innovative approach to healthcare, with a focus on behavior modification.
  • It involves building a strong relationship with patients to help them make healthier choices.
  • It’s both human and scalable – there’s the capability to train and equip a large number of nurse-coaches.

Combination of Digital and Human Delivery in Nurse-Coaching:

  • Authenticity in Coaching is of critical importance in human relationships.
  • But there’s a role for digitally delivered information, expert input and digital behavior tracking, too.
  • There is potential for AI to play a role in coaching but challenging due to the need for authenticity.
  • Balancing the human touch with technological efficiency.

Relationships and Engagement are important.

  • Viewing medicine as a holistic approach beyond just science.
  • Addressing the mental, emotional, and relational aspects.
  • Building trust and authentic relationships with individuals.

Solving the Problem of Sedentariness, Lack of Physical Activity, and Obesity:

  • The need for a more individualized and relationship-based approach.
  • Addressing behavior modification rather than relying solely on prescriptions.
  • The challenge of making the long-term costs of unhealthy behaviors more immediate.

Curally is contributing to the emergence of Medicine 3.0:

  • Shift from the goal of lifespan to the goal of healthspan: longer quality of life, not just duration.
  • Recognizing the contribution of behavior to overall health.
  • Shifting from medicine 2.0, which identifies and addresses critical events, to medicine 3.0, focusing on healthspan.
  • Intervening earlier and understanding the long-term impact of current actions on future health.