Continuous change is a feature of the adaptive entrepreneurial model of value creation. Digital marketing is a perfect illustration. By definition, it’s a field characterized by feedback loops and the …
The Value Creators Podcast Episode #3. Jason LaBaw: Culture And Technology Amidst High-Speed Change
You need two types of knowledge to succeed in the business world: specialized technical knowledge and deep customer knowledge. This will allow you to create uniquely valued experiences tailored to …
208. Melissa Swift: Human Action To Build A Powerhouse Workplace
What can economics tell us about designing fulfilling jobs and productive workplaces? Quite a lot if we apply the economics of subjective value and empathy. Melissa Swift is the author of Work Here …
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192. Mark McGrath on Orientation and the Adaptive Entrepreneurial Method
When firms apply the principles of Austrian economics to business management, we call the result the Adaptive Entrepreneurial Method. It’s adaptive in that it is a continuous learning process, and …
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This Is Value Entrepreneurship – The Business Method Fueled By Entrepreneurial Economics.
Entrepreneurship is the business driver – of revenue and growth, of the customer base and customer loyalty, of innovation, of cost reduction, of everything about business that constitutes success. …
189. James Kent: Carving A Differentiated Growth Space In A Well-Established Market
Entrepreneurs always generate new value for customers; that’s what they get paid for. It’s not always necessary to create a new market; there are many creative ways to expand the value potential of …




