Entrepreneurship is the business driver – of revenue and growth, of the customer base and customer loyalty, of innovation, of cost reduction, of everything about business that constitutes success. …
179. Mark Packard On Entrepreneurial Valuation, Part 2: How Entrepreneurs Create Value
There is an excellent, deeply researched, Austrian economics-founded theory of customer value: the value learning cycle, which we explored thoroughly in Episode #178 (Mises.org/E4B_178). How do …
178. Mark Packard On Entrepreneurial Valuation, Part 1: Value Learning
Getting into the minds of customers is the universal need of everyone in business. A new book by Mark Packard, Entrepreneurial Valuation, provides a new understanding of how customers identify value …
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97. John Boles: How Austrian Is Your Business? Continuous Value Perception Monitoring is One Measure.
With the development of the Austrian Business Paradigm and the Austrian Business Model, and tools such as the "Value Learning Process," businesses of all kinds can utilize the deep insights of …
69. Mark Packard’s Value Learning Process: The Two Kinds of Knowledge Entrepreneurs Must Have
Mark Packard has a big insight about how entrepreneurs manage innovation. Producers don’t innovate, customers do. That may sound a little odd, but Mark’s Value Learning Process makes it …
55. Dr. Mark Packard On The Tools You Need To Make The Value Learning Process Work For Your Business
In this week’s Economics for Entrepreneurs podcast, Dr. Mark Packard tells us more about his research into the value learning process, and reveals two tools he has developed to help business teams to …