Pricing is fundamental to business success - to generating transactions, to cash flow and to profitable operations. There’s a lot of uncertainty for entrepreneurs in the pricing process, and economics …
30. Trini Amador on Brand Building
In Austrian Capital Theory, Brands are valuable financial assets. Brands are architected in response to the subjective value preferences of consumers, and the more accurate the responsiveness, the …
28. Steve Phelan on Negotiation As A Core Capability For Entrepreneurial Success
Negotiation is a capability that entrepreneurs use almost all the time. It’s an area of entrepreneurial performance where an understanding and application of Austrian Economics can be very …
25. Peter Klein on Organizational Designs
Austrian economics has valuable and important things to say about organizing entrepreneurial firms. Organization can make a crucial difference to entrepreneurial success. Ideas alone are not enough …
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23. Per Bylund on Entrepreneurial Strategy
Business strategy in books and business schools has tended to towards metaphors of sports or war. There are playing fields or battlefields, and the strategy question is “Where to play, and how to …
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