Listen to the episode here: Many businesses and business functions are grappling with the question of the role of AI in future value creation, none more so than marketing agencies and the …
The Value Creators Podcast Episode #34. David Kong’s Entrepreneurial Voyage from Finance to Fine Glassware
David Kong discusses his transition from Finance to Entrepreneurship and the process of building a supply chain for a product with exclusive features, such as thin, and handcrafted glasses. He …
159. Rory Sutherland: An Austrian School of Marketing
Rory Sutherland, Vice-Chairman Ogilvy UK, is a peerless marketing authority, revered throughout the business world. He published a blogpost with the title Wanted — an Austrian School of Marketing. In …
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For Greater Business Success, Turn Your Thinking Upside Down In These 6 Ways.
There are sometimes revolutions in business thinking and business approaches that some of us miss because they originate in academia. There's no pipeline for these ideas from their origin to their …
Thinking About Reducing Marketing and Advertising During This Down Economy? Perhaps You Should Think Again.
These are interesting times for sure, with many small and large companies making hasty decisions to cut back and, in many cases, to cut out of their budget, the most competitive market tool - …
52. Mark Schaefer: The Future of Marketing Is Austrian – How Human-Centered Marketing Can Fix A Business Function That Has Lost Its Way.
This week I spoke with Mark Schaefer about his iconoclastic and deeply insightful book Marketing Rebellion, in which he expounds the solution to modern marketing’s failures, via an approach he calls …