Management is an obsolete concept for companies in the 21st century. Layers of management are not only a costly bureaucratic burden, they’re a restraint on innovation and therefore on growth. Firms are replacing managers with value guides.
Bryan Phelps joins me to discuss how human-centered marketing can thrive in the age of AI. We examine the role of brand essence, internal policy, and creative integrity as companies scale with automation.
Brands are one of the greatest value creation innovations. They are the most valuable artifacts of marketing. They deliver value consistently to back up the promise of the value proposition of improving customer lives. They provide a focus for love and loyalty and gratitude. The Value Creators is a reader-supported publication. To receive new posts […]
Marketing systems don’t have to sacrifice humanity for scale. In this episode, Stephen Sakach shares how his ICMO platform integrates empathy, AI, and brand purpose to deliver high-impact customer experiences. A forward-looking conversation on leadership, conscious design, and how to align technology with values.
Automation isn’t about replacing people—it’s about solving real problems. Marianela Nanninga explains how ToDo Robotics delivers robotic systems that integrate seamlessly into operations and create measurable value. Learn how she builds systems that work, scale, and serve, while navigating the strategic and ethical dimensions of modern robotics.
Co-Authors Hunter Hastings and Mark Beliczky Imagine an enterprise that behaves more like a living being than a machine—a system that senses its environment, processes signals, and responds with coherence and purpose. As a team member in a system you experience intelligent collaboration rather than command-and-control authority. The organization senses your presence, adapts its behavior, […]