The ultimate end point of a business is to create and retain customers. The first step towards that end point is to choose the right ones.
agination is the first stage of any value generation journey — starting a development project, enhancing the customer experience, embarking on innovation, or building a business for the next year or the next decade. Imagination might sound like a fuzzy concept, but it’s a robust business tool, the engine of the entrepreneurial design process.
Politics divides us. Such is the intent of politicians. Entrepreneurs aim to unite us, two by two, willing buyer and willing seller agreeing about value. An entrepreneurial society is preferred over a political society.
We invite you to listen to the special year-end podcast, and to sample each of those we’ve highlighted here, review the Key Takeaways we provide as a summary for each one, and download the free tools that accompany each podcast.
Entrepreneurship is fulfilling and exciting and inspiring. It’s fun. It’s learning. It’s a sense of achievement. It’s a journey.
Human action lies at the core of the application of Austrian economics to business: how do people act and how can we develop the best understanding of why they act that way.