86. Allan Branch: Entrepreneurs Are Authors Writing Their Own Story
“Entrepreneurship is like sailing through changing weather, winds, waves and tides.” – Allan Branch
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Thinking About Reducing Marketing and Advertising During This Down Economy? Perhaps You Should Think Again.
These are interesting times for sure, with many small and large companies making hasty decisions to cut back and, in many cases, to cut out of their budget, the most competitive market tool – advertising. Companies that are in survival mode should not decrease their advertising spend in the short run.
Value-In-Experience Is The New Way That Firms See Potential For Value For Their Customers.
Firms who follow the Austrian Business Model framework are focused on value for their customers – a special kind of value. It’s worth reviewing the history of value theory, and how far it has advanced to the present day. Goods-dominant thinking about value: value-in-use. In the past, there was a belief that value was inherent […]
85. Dr. Per Bylund on the Austrian School versus Business School
Why do business schools exist? Dr. Bylund wonders if business schools are facing an existential problem.
Bob Luddy Is A CEO Who Applies Principles Of Austrian Economics In His Business Every Day.
One of the things that I really like about the Austrian economists, regardless of the subject, they work hard to get to the truth of the matter. So they’re not hung up in formulas or things that happened in the past or general beliefs. They’re looking for the truth and the best methodology, and that’s […]
84. Bob Luddy: Five Active Processes of Austrian Economics That Helped Me Build One of America’s Most Successful Entrepreneurial Businesses
Bob Luddy is founder and CEO of CaptiveAire (CaptiveAire.com), the US market leader in commercial kitchen ventilation systems. It’s a $500MM+ business with 1,000+ employees and a 40+-year success record. Bob explains to Economics tor Entrepreneurs how these principles of Austrian economics, applied as active processes, played a part.