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8 Attributes of Austrian Entrepreneurs

What attributes do great entrepreneurs have? An entrepreneur plays the role of identifying a need, imagining a future where that need is met, and taking action to assemble the right resources to deliver a product or service which meets that need. The individual who thrives in this role exhibits some special character traits and personal […]

Empathic Diagnosis Interview Guide

In our podcast episode, The Role Of The Entrepreneur, Peter Klein presents us with the idea of Entrepreneurial Empathy – the notion that entrepreneurs can get into the customer’s mind, understand and identify their needs and wants from their perspective and in their perception.  The tool we’ve created is designed to give you a framework for conducting and analyzing in-depth […]

Bob Luddy’s Effectuation Process Diagram

In our podcast episode on Entrepreneurial Specialization, Bob Luddy explains his path to entrepreneurship in detail, and uses the “Effectuation” model as a lens to describe the start of his entrepreneurial career. Effectuation is a theory of entrepreneurship that starts with self-identity and self-resourcing. The “problem to be solved” emerges later in the process. The […]

Customer Journey Mapping

In our podcast episode, The Role Of The Entrepreneur, Per Bylund stresses the importance of starting the entrepreneurial process with the customer in mind. There are many techniques to help you formalize the consumer-first process, and one particularly useful one is Customer Journey Mapping (sometimes called Customer Experience Mapping). This technique decomposes a customer’s purchase […]