73. Mark Packard on the Right Decision Logic for the Customer’s Learning Process
In E4E episode #73 with Mark Packard, we review three elements of new product / new service launching decision making.
Hi, Hunter Hastings here - I'm an economist by education, a marketer in my professional track, a venture capitalist in my current business life, an Individualist in philosophy, and a passionate supporter of entrepreneurship in whatever form I can practice it, support it and advance it.
In E4E episode #73 with Mark Packard, we review three elements of new product / new service launching decision making.
Business books and business school courses tend to think of organization design as the structuring of a hierarchy, or the linkages of nodes in a network. The boxes and lines are departments, executives, assignments and communications flows. Professor Peter Klein invites us to think in a different fashion.
In this time of social unrest, Americans’ confidence in our institutions is in decline. A sample from Gallup’s frequent annual poll includes these selected comparisons between 2019 (latest available data) and 2000. % Confidence in Institutions (Great Deal + Quite a lot) 2019 2000 Congress 11 24 Big business 23 29 Newspapers 23 37 Banks […]
Negotiation is an important economic process. The results of negotiation can significantly influence outcomes for all businesses. There are costs to asymmetry of negotiation skills between firms, customers, suppliers and partners.
Per Bylund discusses the distinctive Austrian theory of the firm on this week’s Economics for Entrepreneurs podcast. He captures his unique business strategy construct in the metaphor of Islands of Specialization.
In his book, Narrative Economics, Robert Schiller, Nobel Prize-winning economist, tells us that the greatest influences on the nation’s economy come from the stories we tell ourselves about it. A depression lasts longer when people tell themselves and each other that it’s going to be a long time before things turn around. Recoveries accelerate when […]