I believe that the truly just society – and the one that serves all its members best – is the one that encourages and supports the creativity, imagination, and freedom of its entrepreneurs. You’ll find some important support for this thinking in topics I’ve been writing about lately.

The New Role Of The Firm is Captured In The 4V’s Business Model.

In the new model of value, customers are the value creators. Firms are value facilitators, utilizing the 4V's business model.

The Age Of Strategy Is Over. The Replacement Is Explore And Expand

The concept of strategy came to business from the military. It has always been an inappropriate metaphor and, today, it's a dangerous fallacy based on erroneous premises.

The Division Of Economics Into Macro And Micro Is Incoherent. Individual Action And Interaction Are The Two Levels On Which To Focus.

Macroeconomics is a phony construct designed to provide a vehicle to justify government intervention via economic policies. Individual action and interaction with others are the relevant levels of analysis.

Re-thinking The Role Of The Consumer In The Business System: Making Six Strong Connections.

When businesses embrace the concept of subjective value, they redefine the role of the consumer or customer in their business model and strengthen six important connections.

The New Economics Of Value And Value Creation.

There's a new economics of value and value capture that business leaders should understand and act upon. It changes perspectives, and it changes business processes, and even the very purpose of business.

When Businesses Re-Think Value Using A Subjectivist Approach, Many Beneficial Consequences Follow.

When businesses take the time and analytical effort to think about value and to define it from the customer’s perspective, they will realize the opportunity to re-shape their business models and manage their business in new ways.