For entrepreneurs, design is not just lines and shapes and colors and decoration, and it’s not just the look and functioning of a website or a building or another object. It’s a process of advancing from an idea or concept to marketplace realization as a customer-desired new service PR product. In fact, according to Professor Henrik Berglund, entrepreneurship is design.
Do we need big corporations in the interconnected digital era? Not really. We should certainly never use big corporations as good examples of capitalism and free markets; they are far too often contra-capitalist.
We talk to Brett Lindell, CEO of Pantheon Holdings (which includes Aegis Exteriors and Fortress Roofing) about his Design & Assembly approach that has helped him build a fast-growing business from scratch in the crowded, competitive, and demanding field of regional house construction.
The product of economic effort and exchange is love. Entrepreneurs love their customers and aim to make their lives better.
Why do entrepreneurs start businesses in the first place? They have a vision for the future and seek to work with other people to bring it about.
The ultimate end point of a business is to create and retain customers. The first step towards that end point is to choose the right ones.