The Value Creators Podcast Episode #27. Mark McGrath on Entrepreneurship Versus Managerialism

Adaptive entrepreneurship refers to a dynamic approach to business leadership and business practice that embraces continuous learning, rapid adaptation, and the creation of novel ideas. Mark McGrath and Hunter Hastings discuss the critical aspects of adaptiveness in dynamic environments. They explore the aftermath of failure to adapt to nonlinear external change. The conversation emphasizes the importance of the shift from traditional management to adaptive leadership, as defined by a fusion of entrepreneurial economics and John Boyd’s unique approach to “the whirl of reorientation”, and focusing on the importance of influencing and inspiring collaboration, as contrasted with managerial control.

Mark McGrath highlights the role of appreciation leadership, recognizing the worth of ideas, and fostering human interaction. He advocates for continuous reinvention and the active creation of mismatches to outpace competitors. Entrepreneurs need to embrace adaptive systems, prioritize human-centric leadership, and leverage novel ideas for sustained success in ever-changing business landscapes.

Resources: 

AGLX – Consulting & Coaching Group:

aglx.com

The Adaptive Entrepreneurial Business Model Graphic:

Mark McGrath on LinkedIn:

https://www.linkedin.com/in/markjmcgrath1/

Show Notes:

0:00 | Intro

01:50 | Rethinking Management Amid Uncertainty

04:23 | Entrepreneurship: Navigating Uncertainty for Value Creation

06:38 | Entrepreneurship as a Continuous, Never-Ending Process

08:50 | Massive Mismatch: Preserving vs. Exploring New Futures

14:16 | Disruptive Innovation

15:19 | Entrepreneurial Method as Continuous Ongoing Loop of Value Creation

20:21 | Idea of Entrepreneurial Intent

22:42 | Positive and Negative Feedback: Feedback Loop

25:12 | Organizational Structure and Empowerment in Business and the Military

34:56 | Quantification VS Qualitative Analysis

38:02 | Rethinking Management VS Embracing Adaptive Systems

39:20 | Wrap-Up: Mark McGrath’s Concept of Leadership

Knowledge Capsule:

Defeating Linear Thinking::

  • Failure in business often stems from an inability to adapt to nonlinear external change.
  • Possessing resources is insufficient without the right frame of thinking.
  • Success requires constant adaptation to unpredictable challenges.

Boyd’s Leadership Philosophy:

  • Emphasis on leadership quality over command and control.
  • Leadership is defined as the art of influencing and inspiring collaboration.
  • Appreciation leadership focuses on recognizing worth and understanding how things work.

Reinventing Management:

  • Hunter Hastings proposes to replace the term “management” with an adaptive system.
  • Mark’s response: we don’t use the term “management” and don’t think about it. Leadership quality, not a title in a hierarchy, is crucial for success.
  • Advocacy for a mindset shift away from traditional management approaches.

Continuous Adaptation:

  • Organizations must continually reinvent themselves for sustained success.
  • Industry leaders like Steve Jobs and Warren Buffett exemplify the importance of creating novel ideas.
  • The ability to adapt to changing landscapes is paramount for thriving in dynamic environments.

Human-Centric Leadership:

  • Appreciation leadership promotes human-to-human interactions.
  • Recognition of worth and understanding of how things work are crucial.
  • Contrasts with isolating command and control approaches.

Creating Mismatches for Success:

  • Mark McGrath encourages the cultivation of mismatches or novel ideas. 
  • Adaptive systems recognizing value and fostering continuous learning are keys to success.
  • Gaining a competitive edge involves disrupting the status quo with innovative thinking.

The Value Creators Podcast Episode #26. 11 New Mental Models for Business

Mental models are defined as fundamental assumptions that shape the way individuals perceive and interact with the world. When our mental models are wrong, we can’t see the world as it really is. New mental models introduce a new and better understanding. This episode of the Value Creators podcast introduces eleven fundamental mental models, ranging from understanding value as a subjective creation within the minds of customers, to the strategic accumulation of knowledge within a firm, to the pivotal role of empathy and the transformative nature of marketing as behavior. Each mental model contributes to a new holistic paradigm designed to guide entrepreneurs in creating sustained value.

Mental models contribute to the necessary shift in business mindsets towards a dynamic approach that emphasizes the continuous flow of experimentation and the ongoing refinement of knowledge through error correction. 

Resources: Hunterhastings.com

Shownotes:

0:00 | Intro: Choosing Right Mental Model for Success

02:43 | Mental model Number 1: Value is Created by the Customer

04:07 | Mental Model Number 2: Knowledge

05:13 | Mental Model Number 3: Empathy 

06:23 | Mental Model Number 4: Marketing

07:26 | Mental Model Number 5: Design

08:15 | Mental Model Number 6: Innovation

09:30 | Mental Model Number 7: Entrepreneurship

11:08 | Mental Model Number 8: Finance and Accounting

12:13 | Mental Model Number 9: Organization

13:08 | Mental Model Number 10: Business is a Flow

14:05 | Mental Model Number 11: Knowledge Accumulation

15:20 | Wrap-Up: Value Creation For Customers

Knowledge Capsule:

Mental Models for Success:

  • Mental models as fundamental assumptions about how the world works…
  • Correct mental models lead to valid conclusions, while incorrect ones result in mistakes.

Mental Model Number 1: Value Creation Paradigm

  • The customer is the creator of value.
  • Challenge the traditional view of businesses creating value; instead, recognize customers as value creators – since value is subjective and is generated in their minds.

Mental Model Number 2: Customer knowledge is the source of competitive advantage

  • A lasting competitive advantage for firms comes from accumulating and compounding customer knowledge and understanding..

Mental Model Number 3: Empathy as a business tool

  • The tool for building customer understanding is empathy.
  • Empathy is not “thinking as they think” – it is a simulation of the customer’s experience and how the customer evaluates it.
  •  The simulation enables businesses to understand and address customers’ unmet needs.

Mental Model Number 4: Marketing is behavior not communication

  • Marketing is not communication and persuasion.
  • Marketing is behavior, an act of love towards customers.

Mental Model Number 5: Reverse the flow of design

  • Design is working backwards not forwards – backward from the customer and their experiences and desires., 
  • By working backwards, design ensures that customer wants are integrated seamlessly into products and services.

Mental Model Number 6: Innovation is continuous

  • Innovation is not an event – it must be continuous, unceasing experimentation and improvement.
  • The greatest innovation lies in innovating new business models..

Mental Model Number 7: Entrepreneurship is the only route to value creation

  • The value creation process is enabled through entrepreneurship, not management.
  • Entrepreneurship translates customer’s genius in sensing that things could be better (How do they know?) into innovative products or services through continuous new action.

Mental Model Number 8: Finance and Accounting should look forwards as well as backwards

  • Traditional accounting can’t accommodate value creation – the intangibles that create customer value.
  • Make sure your accounting balances backward-looking tracking with forward-looking economic calculation.

Mental Model Number 9: Rethink organization

  • Don’t organize!
  • Encourage self-organization and autonomy for employees interfacing with customers.

Mental Model Number 10: Business as a Flow

  • Don’t plan!
  • Adopt a continuous flow approach in business and individual work.

Mental Model Number 11: Unceasing knowledge Accumulation

  • Constantly critique and improve knowledge through collaborative open-minded critique and error correction.