Entrepreneurship is well-defined in economics, and well-recognized as the engine that drives economic growth. That means people enjoying greater well-being, including but not limited to material …
213. Sharekh Shaikh On The Digital Revolution In Market Research
Market research is a tool for gathering data about customers and consumers that businesses hope will lead to insights about their behaviors and preferences that can be translated into innovation, …
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212. Graceann Bennett: Brands Are Value-Generating Assets, Marketing Is Just Tactics
Peter Drucker famously identified the only two value-generating functions of the firm as innovation and marketing. We propose to differentiate brand building (or branding) from marketing, especially …
211. Jeff Grogg: Building The New Production Structure Of Entrepreneurial Capitalism
t’s time to re-imagine how entrepreneurs bring their innovative value propositions to market at the appropriate scale to meet the important needs of millions of people. The new way of thinking is for …
210. Steven Blustein: A New Structure Of Production—The Plug-in Entrepreneurial Network
A lot economic thinking about the structure of production and entrepreneurs’ challenges in the assembly of resources can be revised in the 21st Century. There are networks of value-driving resources …
209. Lipton Matthews: A 5-Way Global Perspective on Innovation and Entrepreneurship in the USA
Entrepreneurship and innovation are the keys to economic growth and higher standards of living. The USA has long enjoyed leadership status on these dimensions — people see the USA as the land of …