In this week’s Economics for Entrepreneurs podcast, Dr. Mark Packard tells us more about his research into the value learning process, and reveals two tools he has developed to help business teams to …
54. Steve Mariotti: Teaching Entrepreneurship as the Universal Route to a Better Life.
Can entrepreneurship be learned? We’d like to believe it can, since entrepreneurs drive economic growth – creating tomorrow as Per Bylund puts it – and betterment for their individual customers and …
53. The Entrepreneurial Ethic: What Drives Entrepreneurs to Create the Future?
Non-one has thought more deeply about the entrepreneurial ethic than Per Bylund. The subject is critical for understanding the source of energy in the free market system, the sources of economic …
52. Mark Schaefer: The Future of Marketing Is Austrian – How Human-Centered Marketing Can Fix A Business Function That Has Lost Its Way.
This week I spoke with Mark Schaefer about his iconoclastic and deeply insightful book Marketing Rebellion, in which he expounds the solution to modern marketing’s failures, via an approach he calls …
51. David Rapp on Harnessing Accounting To Your Purpose
Accounting is a tool for entrepreneurs to achieve their business goals. There are plenty of options for you in how you use it to serve your purpose. In this episode, Dr. David Rapp, who teaches …
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50. John Rossman on the Principles And Mechanisms Of Business Growth
Principles are the guiding cultural lights illuminating for employees and partners how your company thinks about its mission and about customers and customer value. Mechanisms make the principles …
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