In Business, Aim At Benefits Not Goals.

The beauty of Austrian economics is that it can understand the joy of an individual successfully making a sale as well as the computation of GDP, and the despair of losing a job as well as the calculation of the unemployment level in the economy. This is subjectivism: the understanding that the things that matter are subjectively determined by individuals and their interactions with others. The outcomes may be observed and aggregated but that doesn’t change what’s important to people.

Such an understanding should change how we think about the economy. The purpose of the economy is not to produce GDP, but to produce well-being. That’s a feeling, not a number. It can’t be quantified or expressed in dollars. The state of the economy is how people feel about their economic and personal well-being. It’s possible that some kind of a directional indicator could be produced by a survey – asking people how they feel and monitoring the trend (feeling better or feeling worse). The University Of Michigan Index of Consumer Sentiment attempts to do exactly that, and may be our best indicator of economic conditions.

There are broad implications of the subjective approach – let’s call it the people-first approach – to economics 

Mathematical economics is all wrong. In the twentieth century, the study of economics was hijacked by mathematics. The route to getting an economics Ph.D. or any kind of a degree, the route to formulating economic policy, and the route to managing businesses were all mathematicized. Mathematical laws of cause-and-effect were conceived as applying to human economic interactions. If an equation could be solved, then we could understand the underlying economic issue and take appropriate economic action. This whole approach omits the human element. There’s no equation for well-being.

Economic policy making is all wrong. Economic policy making aims at economic outcomes to be achieved through top-down planning. It’s government intervention in the economic interactions of individuals. Whether it’s taxation or tariffs on trade, or industrial policy (which industries government favors and those it restricts), or anti-trust, or money supply, or income redistribution, or government spending of any kind, it’s all directed at numerically-defined goals using input equations to predict numerical outcomes. That there is even a category of behavior designated as economic policy is a horrible distortion of the reality of the sources of economic well-being.

Our concepts of business management are all wrong. When commentators and the business media aim to assess companies’ performance, or their quality, or their merit, it’s always couched in mathematical terms, whether that’s stock price trends or revenue growth or profits. When CEO’s and executives and managers talk about their achievements, it’s also demonstrated through numbers. It’s rare to hear a CEO talk about the feelings of their customers. Yet it’s those feelings that should be the drivers of corporate behavior and the logic of corporate decision-making.

All of these errors involve goals. We set goals, we aim at goals, we measure whether we met, exceeded or fell short of goals, and by how much. These are all mathematical calculations, numerically enumerated. There’s no subjectiveness or well-being. This kind of calculation has its place in science, which has the extrinsic perspective of trying to understand and predict the material world we live in. We look for scientific laws to explain what has happened in the past and predict future happenings. But this kind of scientific method is inapplicable to the individual, personal, emotional, illogical interactions of humans in their economic dealings with each other. if a shopper feels that a store has an attractive price for potatoes but refuses to shop there again when the checkout clerk is rude, the outcome can’t be modeled. Will the shopper pay the price for potatoes and tolerate the rudeness? Or pay more for potatoes elsewhere, where the level of friendliness and politeness is higher? Will they tell all their friends about the rude service and aim to persuade many more people to change their shopping habits? Will they change their mind at a later date and return to the first store to shop because they eventually decide that low price overcomes rudeness at the checkout? None of this can be modeled and mathematicized.

The solution is to substitute benefits for goals, and to aim at delivering those benefits rather than numerical outcomes. Value is a subjective experience for users, and the idea of benefits is to facilitate that experience by describing the betterment available from accepting a value proposition – feel more chic in new fashions, enjoy speed and safety and green credentials driving a Tesla, make your business operations more efficient and effective using new software, take new confidence in your organizational design with this sound consulting advice. Businesses are better advised to aim at delivering the right benefits rather than aiming at revenue or unit sales goals or returns on investment. These results will be outcomes, but they shouldn’t be goals.

If businesses were benefit-focused, they’d concentrate on knowing their customers as well as possible, on understanding those customers’ needs and wants and preferences. They’d aim at facilitating well-being in individual lives and therefore in the economy.

The Financialization Of The Economy Distorts Our Understanding Of The Entrepreneurial Ethic.

We have been led to think of the economy in financial terms: the stock prices of the largest companies, their quarterly earnings reports, trends in GDP, mergers and acquisitions, central bank money-printing and the prices of homes. This phenomenon is a reflection of the expansion of the financial sector of the economy – the investment banks, the brokerage houses, the stock markets, the hedge funds and the ETF platforms. But when the financial sector expands, it does so at the expense of the productive economy. More and more smart and talented people are engaged in trading certificates and designing derivatives and fewer and fewer are engaged in production of real goods and services.

Financialization makes the case that business and management are all about driving stock prices up, conducting arcane financial maneuvers like manipulating debt offerings, and finding new ways to trade financial instruments. It even has its own ideology: maximizing shareholder value.

For example, the notion of stock buybacks has become popular among the high-flying companies of this financialized age. Apple is a prime example. There are years in which Apple has spent more than 100% of its net earnings on buying back stocks from shareholders, thereby providing those individuals with a major cash bonus. Of course, a significant group to benefit from this action are those members of management who hold stock grants or stock options, which they buy back from themselves at a high return. 

Stock buybacks are self-serving stock price manipulation.

As Professor William Lazonick has pointed out, very famously in an article in Harvard Business Review under the title Profits Without Prosperity, but also in many bookspapers, and an open letter to the SEC, this action of stock buybacks undermines capital formation – companies spend their earnings on stock buybacks that help share traders, and underinvest in the capital that makes workers more productive and generates value for customers. Financialization in the form of maximizing shareholder value through dividends and share buybacks has distorted the true purpose of the firm, which is to facilitate value for customers, earn cash flows in return via the customers’ willingness to pay for that value, and to reinvest the earnings (cash flow minus cost) in more capital to facilitate more customer value.

Since it is so lucrative to manage a company that’s traded on a stock exchange, this form of financialization has led to a second-order distortion. Start-up businesses funded by venture capital and private firms seeking to monetize their growth by sprinting toward an IPO, i.e. for their stock to be traded on an exchange. The business model is to grow at a fast pace, at the expense of maturing a business model, or refining the value proposition through customer feedback. These companies “burn cash” – i.e. make operational expenditures far in excess of cash flow from sales to customers – in order to establish a price for their privately traded shares that could be translated to be a successful IPO. Examples like Uber, WeWork and Peloton show the many ways this financialized approach can fail, when growth is not underpinned by true customer value creation.

The True Entrepreneurial Ethic.

The greatest damage that financialization has done to capitalism is to distort our views of the entrepreneurial ethic that underlies the system. Many young people think that capitalism is exploitative and cynical, which is not an irrational view when confronted with corporate executives who award themselves stock grants and then implement stock buybacks to cash in on the stocks they awarded themselves. 

The reputational damage to free market capitalism is worsened by the association of the term “entrepreneurship” to the burn-cash-in-a-dash-to-IPO tactics of startups and Silicon Valley unicorns. Their behavior is not that of entrepreneurs. True entrepreneurship is the identification of a market opportunity defined as an unmet customer need: a customer’s unease about the status quo, the feeling that things could somehow be better than they are, without a specific idea of how to realize that betterment. The entrepreneurial business is the one that comes up with the welcome new way to relieve that unease, and to actually make the customer’s life better, as defined by their own subjective evaluation. If the entrepreneur gets it right, and does so better than any competitor in the eyes of the customer, then they trigger a willingness to pay for value received. Willingness to pay becomes cash flow, and if the cash flow is greater than the entrepreneur’s cost, there is profit to be reinvested in capital for more and even better services in the future. The ethic is to serve customers, and to accept the rewards of the market for doing so. 

If the owners and managers of the entrepreneurial firm get rich, it’s from an abundance of customer satisfaction, not from stock manipulation through share buybacks. They’ll accumulate capital, because capital is defined as assets that produce customer value. The more customer value they facilitate, the greater the value of the entrepreneur’s assets. That’s why entrepreneurial businesses reinvest most of their business’s profits to create more capital value in the future.

This entrepreneurial “flywheel” (as it’s characterized at the very entrepreneurial business known as Amazon) can be a virtuous cycle: serve more customers with more and better offerings, receive more cash flow, and reinvest the profits in new capital formation in order to serve more customers in better ways. Entrepreneurship raises all boats, and does so through the explicit purpose of serving customers’ needs.

The financial sector and the stock traders and stock sellers who think of business only in financial terms do entrepreneurial capitalism a great disservice.

Socialism favors big business; capitalism is entrepreneurial.

The Road To Socialism And Back is a fascinating real-life case study from the Fraser Institute about the differential impact of market capitalism and socialism on both production and consumption. It focuses on Poland, which had been a free market economy until the Second World War, then transitioned to a Soviet-style centrally planned socialist economy under USSR hegemony, and then transitioned back again after 1989 to a market economy.

There are lots of eye-opening statistics to highlight the impact of a socialist economy on the lives of consumers. For example, there were only seven telephone lines per 100 inhabitants in Poland in 1986 compared to 33 per hundred inhabitants in nearby Greece, and approximately 50 per household in the USA. The wait for housing was up to 30 years, twice as long even as the Soviet Union. The number of cars per 1000 people in 1980 in Poland was 64, compared to 350 per 1000 people in Switzerland at that time. GDP per capita in 1986 was roughly $2000, compared to $19,282 in the USA.

One of the observations in the Fraser Institute report is the socialist Polish economy was dominated by big businesses, which were heavily subsidized, and small and medium-sized businesses were discriminated against. 

The investments in a specific year were determined by the long-term plan and current projections of growth. These investments were generally directed at the capital goods industry and heavy industries, especially steel, chemistry, and coal, at the expense of the consumers’ desires (Piatkowski, 2013). The few, predominantly agricultural, private firms that did exist were deprived of financial resources available to state firms, thereby constraining private firms’ abilities to compete with state companies.

The favored large state companies were given increased subsidies and favored access to more resources whenever they missed their production quotas. The logic was that the production target was everything in the central plan, so more resources must be granted to the large firms theoretically capable of delivering it, especially when they fall short.

This adversely affected both the quantity and quality of output. The problem got worse over time as the least profitable industries in Poland received the most financial support and attracted the most workers, siphoning resources away from more profitable enterprises. And if the experience of Hungary is any guide, firms with the most political clout (as measured by the size of fixed assets and employee involvement in the party) received the most aid. Large firms dominated socialist economies. While construction firms with 500 or more employees were only about 16 percent  of the industry in capitalist economies, they represented over 70 percent of the industry in Poland and other socialist countries. 

When Poland transitioned back to a market economy, most notably after political changes in 1989, many of these large firms with negative value-added production went bankrupt when they faced competition in the absence of state-supplied loans and subsidies. That is, the value of the inputs that these firms used was higher than the value of their outputs, indicating inefficient production. 

Economist Ludwig von Mises had a simple insight which the socialist central planners ignored or misunderstood: close their eyes to the economic problem: the capitalist system is not a managerial system; it is an entrepreneurial system. Capital can only be efficiently allocated when consumers and customers are free to signal what goods and services they deem most valuable, and when producers are free to allocate and reallocate capital to those most valued uses and thereby, through market-sensitive capital allocation, compete for the customer’s dollars. 

Socialist central planning cannot respond to these signals, and in fact, represses them. But the favoring of the biggest corporations, and their failure to respond to market signals, is not entirely limited to socialism. Western capitalism has been favored by the rise of entrepreneurially-owned and led firms who brought new capital combinations to market, harnessing new technology to bring new benefits for which customers clamored. From John D. Rockefeller’s Standard Oil, which brought affordable illumination to homes across America, extending their days and their family time and expanding their productivity; to Henry Crowell’s Quaker Oats company who brought those families safe, wholesome and nutritious food; all the ways to today’s Elon Musk, saving the planet with electric cars and solar power – entrepreneurially-led companies have shown the way to prosperity by starting small and growing because they served customers and thereby attracted capital.

But there is a danger that when corporations get to be large, they start to face the same inefficiencies that dogged the Polish socialists. Big companies start to develop their own central planning units (it’s called strategic planning or budgeting, but it’s the same in principle), they grow large bureaucracies that are not producing but constraining production, they resist innovation to protect their existing businesses (it’s called defending market share), they lobby government for subsidies and regulatory or legislative protection, and they misassign capital to activities such as dividends or share buybacks instead of investing in future innovation.

Happily, Mises’s insight always applies. There will always be innovative entrepreneurial firms to ensure that the capitalist system is driven by market preferences and not central planning. There will always be a Tesla to beat General Motors, and a Walmart to beat KMart, a Netflix to beat Blockbuster and a Microsoft to beat IBM. And in time, as those entrepreneurial firms mature, they’ll start to show symptoms of misallocation of capital (Apple, for example, is notorious for its excessive use of share buybacks to allocate capital to share traders rather than innovation) and new entrepreneurial insurgents will take their place.

It’s not only socialist economies that suffer from the inefficiencies of big firms. But in the capitalist economies – so far – there’s always entrepreneurship to provide competitive balance and refreshment of the capital stock.

Entrepreneurship: The most important – and misunderstood – economic function for all businesses.

Entrepreneurship is often misunderstood as starting a new business from scratch, or sometimes as owning and operating a so-called small business. Entrepreneurship is not usually understood by most people as a function within big business. 

In fact, entrepreneurship is not only a function of all businesses of all sizes and all levels of maturity, from new to established, it is their most important function. Entrepreneurship gives businesses their most critical success factors.

Customer Value Creation

All the buzz in the business press and the financial sector is for shareholder value maximization. This doctrine holds that the purpose of business is to please and reward shareholders first. That’s mistaken on multiple fronts. Firstly, customers are the only reason a firm exists – without customers, there is no business. The only way to grow is to add more customers and increase the revenue that existing customers are willing to generate by buying the firm’s products and services. They do that when they experience value – the feeling that they’re better off having made the purchase and experienced the benefits than they would have been had they not done so. The experience must meet their prior expectations otherwise they won’t come back. Successful businesses pursue customer value maximization, not shareholder value maximization.

Customer Centricity

The process of Entrepreneurship is one of working from the customer backwards. It defines the purpose of any business firm of any size as pursuing new value for customers, and receiving the market’s rewards for doing so. At the core of entrepreneurship is choosing which customers to serve and developing an understanding of them and their preferences and wants so deep as to constitute a competitive advantage over all rivals. 

There are examples of brands and companies forgetting about their customers. The recent controversy over the Anheuser Busch brand Bud Light’s wading inappropriately into transgender politics seems to be a result of them insulting their own customers (whom they referred to as fratty). Those customers responded with a boycott.

Knowledge-building

Entrepreneurship is not magic and it’s not luck and it’s not purely the result of pouring venture capital into new tech ideas. It’s a function of knowledge-building. Specifically, it is the combination of two kinds of knowledge: customer knowledge and technical knowledge. Entrepreneurial firms are unceasing in their investment in acquiring customer knowledge to develop a unique and competitively advantaged understanding of customers’ needs, preferences, hopes and fears and dreams. They combine this knowledge with an equally deep and detailed mastery of a particular technical solution to deliver on these customer needs and preferences. It’s the combination of the two kinds of knowledge that results in commercial solutions that win in the marketplace. Entrepreneurship is accumulated and polished knowledge.

Innovation

Entrepreneurship exhibits the property of never standing still. There is no end point. There is only endless improvement, demanded by customers who are continuously learning what’s possible for them, and competitors who are striving to earn that customer’s dollar. In business terms, this means that innovation is imperative – always making the customer’s world better, always investing in new capital, new technology, new designs and new presentations. 

Many large companies exercise this form of entrepreneurship – we can think of Apple and Amazon but also of Ford and Boeing and Procter and Gamble. But maybe we exclude companies like Mars who continue to present customers with their horribly unhealthy candy bars while innovators like Lily’s are exploring and experimenting with non-sugar sweeteners to deliver a new kind of experience for sweet-toothed, health-conscious consumers.  Big corporations can be entrepreneurial, but not all are committed to the pursuit of new value.

Decentralized organization

Entrepreneurship is built on individual creativity and imagination. It can be achieved in teams of people working together, and therefore in firms and corporations that prize individual contributions and empower them to collaborate in agile, self-organizing teams that cross-functional silos and don’t respect hierarchical control. This is very difficult for conventionally structured corporations, but the new innovative firms of the digital era start from concepts of flat, networked organizational structures that enable the unobstructed high-speed flow of information. Tesla/SpaceX is a leader in this type of management. Steve Denning, writing at forbes.com, describes Tesla/SpaceX as 

  • A firm where all managers and staff are expected to work as entrepreneurs, 
  • With no budget limits or constraints on spending. · 
  • No job descriptions. · 
  • No approvals needed. · 
  • Performance reviews done by the staff, not by bosses. · 
  • Practically no managers.

This is how entrepreneurship replaces conventional forms of management.

https://www.forbes.com/sites/stevedenning/2023/06/12/how-world-domination-is-within-teslas-grasp/

Entrepreneurship is not only the most important economic function for business, it’s the pointer to the future of business and value creation for all companies.

100% economics, zero percent politics. It’s the way forward.

So much money and energy have been poured into politics in the last years and decades. What has it achieved? Dysfunction, debt, deficits, disrespect for America and its institutions, disdain for its politicians, and division between Americans.

Politics is poison. It is corrosive acid persistently poured onto the faces of a prostrate and powerless citizenry. It is evil, and it corrupts all the people who practice it.

Our proposal is for an end to politics and a replacement with the thought processes of economics, the science of human thriving. We’d prefer everyone to stop thinking in political terms and start thinking in economic terms. Here are five principles to begin with.

Economics is about creating value for others. Politics is the destruction of value.

In thinking economically, we investigate how we can create value for others. This is the definition of productivity and it’s the way we earn. The nexus of value is the mutual voluntary exchange. It must be an exchange – we receive reward in return for giving valuable service. It must be mutual – both parties feel they are better off as a result of the exchange, that’s why they enter into it. And it must be voluntary; force and coercion have no place and make no sense in the assessment of value.

Politicians produce nothing. Governments produces nothing. They either destroy value through regulation and restriction, or they confiscate it for their own purposes, which include redistribution of the value produced by others to those who vote for them.

Economics operates on empathy. Politics operates on disagreement and antagonism.

To design a mutual voluntary exchange requires empathy, or what Adam Smith called fellow-feeling. Since value is subjective – a perception on the part of the buyer in the exchange – it is necessary for each participant to understand the subjective preferences of the other. Empathy is getting inside the other’s head, walking in their shoes, understanding how they feel. Ultimately, this produces sympathy for their situation and understanding of their way of thinking. It breeds tolerance.

Politicians seek to divide. There must be losers so that their side can win. They identify what their own supporters dislike in the policies and communications and style of the other party, and then they focus – relentlessly, viciously, hurtfully – on those differences. Successful politicians generate hate among 50% of the voters, and, although they don’t care about it, among the majority of citizens, since most don’t vote. Hatred and mutual antagonism are their stock in trade.

Economics succeeds through the natural collaboration of people. Politics succeeds by exercising power over people.

In the pursuit of mutual voluntary exchanges, and in building firms and supply chains to bring better products at lower cost to more and more people, economics builds on the natural collaboration of mankind. It’s how we built a system that has raised the standards of living of so many billions of people, including transcending poverty for most.

Politicians do not want people to rise. They want them to be dependent on government welfare, government bureaucracies, and government education. They want power over people, and to that end, they must divide people and disallow collaboration. They create antipathy where it never existed before. They make us live in political slavery to a government we don’t want and rules we never agreed to.

Production is the economic measure of success. Politics is consumption without production.

The wealth of an individual, a family, a neighborhood, a town, a state or a country is what it produces. We exchange what we produce for other goods and services, many of which we consume, but production comes first. Production is what we live for, and what we work for. We sacrifice leisure time and other consumption opportunities now, in order to produce and lay down a store of savings that we can consume in the future when we hand the reins of production to another generation. Ultimately, we aim to produce happiness. We certainly don’t aim to consume it – otherwise it would quickly be gone.

Politicians don’t produce, and they don’t want citizens to focus on production as their primary activity. They want us to consume, and to be dependent consumers. By producing money out of thin air, by redistributing the fruits of production of a minority of citizens to a majority of citizens, they create a culture of consumption. Economists call this high time preference: politicians want a citizenry that is dependent, complacent and slothful and will demand everything now without working for it. That way, politicians can exploit their monopoly over money and their unconstrained debt and deficit spending in order to create a mirage of consumption without production. Whereas economics prizes the future, believing in an ability to make it better, politicians fear the future and focus completely on the present. Their scheme can not last, so they can’t even contemplate the future.

Prices and profits are the information signals of the free market. Politicians suppress both.

The system of economic freedom is quite simple. Prices are the signals that consumers send to producers to indicate that they perceive value. If a producer receives a price that more than covers the cost of production, we call that profit. It’s a signal that the producer has created value with the resources he or she has used. If there is no profit, the producer will rearrange production until there is a positive profit signal, or move on to another business to try a new way to create value. These two signals keep the economic system based on creative entrepreneurship humming. They have produced all of human economic progress.

Governments and politicians try to suppress both signals. They won’t tell us the price of TSA, or  the FDA, or nuclear weapons, or a President’s travel on Air Force One. They also want to control prices in markets such as that for labor (via minimum wage legislation), pharmaceuticals (via regulation) and many more. And they certainly would not operate on the profit principle in their monopolistic supply chains of education or building roads or managing national parks or invading Afghanistan.

100% Economics, Zero % Politics.

The mantra of 100% economics and zero percent politics may seem idealistic and distant. But we are focused on the individual. If one person can start thinking and living this way and making progress towards the goal, then another can, and another and pretty soon we have a movement. Let’s at least start contemplating the possibility.

WSJ Has No Respect For Entrepreneurial Businesses, Even When Reporting Their Success.

The Wall Street Journal (June 26, 2023) reported on its front page that “small companies have been responsible for all of the net job growth in the US since the onset of the Covid-19 pandemic and account for nearly 4 of 5 available job openings”. They’ve hired a net 3.67 million people, while larger establishments have cut a net 800,000 jobs during that same time period. “Small businesses are literally holding up the job market”, said Aneta Markowska, chief economist at Jefferies, who compiled the data.

Disregarding the size-shaming of referring to these powerhouse growth-producing businesses as “small”, this should be all good news, shouldn’t it? Well, not in the eyes of the Wall Street Journal. The surge of hiring by these businesses “can be bad news for markets” (by which they mean the casino stock trading markets of Wall Street). All this hiring is driving inflation, and may complicate the Federal Reserve’s efforts to cool that inflation, according to WSJ. The Fed wants to “slow down the labor market and weaken the economy” and small business job creation gets in their way. But don’t worry, say the WSJ reporters, “The Fed has said it plans to continue to increase rates this year ….to slow the economy” and hit these pesky small businesses with a downturn that will reverse their annoying optimism.

This is all typical of the financial establishment. The growth of the financial sector in the economy comes at the expense of the productive sector. A recent Bank of International Settlements (BIS) analysis shows a negative relationship between the rate of growth of the financial sector and the rate of growth of total factor productivity. The so-called small businesses highlighted in the WSJ report are, in spite of the expanding financial sector, bringing economic growth to the nation, and creating jobs for breadwinners and their families, reducing welfare dependence. They are producing new value, which is what entrepreneurs do, and generating new sales and revenues by pleasing customers. The financial establishment can’t stand it!

The growth of the financial sector, focused on stock trading and bond trading related to the few thousand companies in the quoted market indexes is detrimental to the productive economy and the 6+ million employer businesses that comprise it. The trading has nothing to do with financing productive investment in innovation. Once a company has completed an IPO, it generally never goes back to the stock market for equity financing. For example, the only money that Apple has ever raised from the public stock market in its history is the $97 million realized from its IPO in 1980. All of the stock splits and stock buybacks since then have been for the benefit of stock traders (don’t call them investors – they’re not) and incumbent management who grant themselves stock awards and stock options. There are accounting years when Apple has often spent a sum greater than its net income on stock buybacks. In other words, it is diverting resources away from productive investment and into stock market manipulation.

While “small” entrepreneurial businesses are innovating, creating new value and new jobs, the big corporations entangled in the financial sector are destroying jobs and extracting value through their manipulation of stock markets and stock prices. The Wall Street Journal reports admiringly.