2020 has been a strange year. My friend Ben always asks me, “Is the world crazy enough for you today?” He knows I nurture the entrepreneurial spirit and he likes to challenge me: there’s too much …
What’s The Ideal Age To Be An Entrepreneur? Let Market Conditions Decide.
The condition of the market economy is the most critical aspect of entrepreneurs’ success, not the entrepreneur’s age. Yet, who say the opposite; that there is a Golden Age of entrepreneurial success, …
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4 Rock-Solid Basics Carry Entrepreneurs Through Crucial Periods Of Business Transition.
Operating a successful e-commerce or small business takes some dedication. Your business needs the right marketing plan in order to attract your first customers, but you also need to take the right …
The Epic Calling Of The Entrepreneur.
Many of us feel the pull of contributing to something “bigger than ourselves”. It could be a cause, a charity, a movement, a great project. It could be mentorship in a collaborative organization. Some …
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Thinking About Reducing Marketing and Advertising During This Down Economy? Perhaps You Should Think Again.
These are interesting times for sure, with many small and large companies making hasty decisions to cut back and, in many cases, to cut out of their budget, the most competitive market tool - …
Value-In-Experience Is The New Way That Firms See Potential For Value For Their Customers.
Firms who follow the Austrian Business Model framework are focused on value for their customers - a special kind of value. It's worth reviewing the history of value theory, and how far it has advanced …