Strategy is not the formulation of a plan. It is emergent from a process of exploration and discovery. Austrian economics is the best guide for entrepreneurial firms to put in place the methods and …
126. Joe Matarese Defines a Whole New Level of Customer Value to Build a High Growth Service Firm
Firms that can unlock the deep secrets of subjective value can unleash powerful, long-lasting value streams. When these flow in a confluence with well-identified market drivers, revenue and profit …
125. Steven Phelan on Innovation In Contracting
Entrepreneurs seek to provide markets with new value through innovation wherever they can identify an opportunity. Their vision is broad enough to include free market institutions such as contracting, …
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124. Irene Ng: Designing New Consumer Experiences in the Era of IoT
Value-as-experience is an insight from Austrian economics. Value is not inherent in objects or even in services. Value is not derived from functional use, but is the good feeling the consumer …
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123. Sergio Alberich on Capital Structure and Capital Flexibility
The proper selection of a firm’s financial source does not guarantee its success, but the wrong one assures its failure. Austrian capital theory delivers actionable insights for business. Austrian …
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122. Andrew Frazier on Running Your Business
There’s a middle class of businesses that are the backbone of the economy. Professor Saras Sarasvathy coined that term, and we’re pleased to adopt it. These businesses sit between the big …
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